How to set the right fundraising target for your crowdfunding campaign

Setting the right fundraising target is one of the most important decisions you’ll make when launching a crowdfunding campaign. Whether you're looking to renovate a community space, kickstart a small business, or fund a local initiative, your target should be realistic, achievable, and clearly tied to your goals.

In this guide, we’ll walk you through everything you need to consider to set a smart, strategic funding goal.

Why your target matters

Your target is more than just a number – it’s a reflection of your planning, credibility, and ability to deliver. A well-set target builds trust with your audience and improves your chances of success. Set it too high, and you risk falling short. Set it too low, and you may not raise enough to complete your project.

1. What’s the minimum you need to succeed?

Start by identifying the minimum amount of money you need to make your project happen. This should be the foundation of your target. It’s often better to start with a more achievable goal – you can always add a stretch goal later once you hit your initial target.

Be transparent with your supporters by including a basic cost breakdown on your project page. Let them know exactly how their contributions will be used.

2. How big and engaged is your crowd?

Your ability to hit your target depends on your network – not just how big it is, but how engaged. Think about who you can reach:

  • Do you already have a strong community or support base?
  • Have you spoken with friends, family, or local organizations who may pledge?
  • Are there social media followers, email subscribers, or other groups who support your cause?

If your network is smaller or still growing, set a more modest target that matches your current reach.

Tip: Before launching, ask your inner circle how much they’d be willing to contribute. This gives you a realistic sense of your starting point.

3. Have you done a final sense check?

Before going live, take one last look at your target:

  • Is it achievable within your campaign timeframe?
  • Have you missed any major costs?
  • Has anything changed since you first set your budget?
  • Is your audience likely to support the amount you're asking for?

Running through a quick final checklist helps ensure your campaign is built on solid ground and gives you peace of mind.

Final thought

A successful crowdfunding campaign starts with a well-planned, realistic target. When you back up your number with a clear budget and show your audience exactly how their money will make an impact, you build trust and increase your chances of hitting (or exceeding) your goal.

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