Add your own match fund
Make donations work twice as hard
If you have a funding partner who already believes in your cause, you can bring your own match fund to your campaign on Crowdfunder, and make each donation you receive work twice as hard.
30%
more donations on projects with a match fund
2×
every supporter's donation is doubled, automatically
15%
average increase in donation size when a match fund is live
Simple to set up, powerful in practice
Already have a partner in mind? Ask them to create a match fund for your campaign and double the impact of every donation you receive.
Adding your own match fund is easy. Here's how it works.
Line up your match fund donor
Talk to an existing partner, a local business, a trust, or a major donor who believes in your cause. Ask them if they'd be willing to match donations to your campaign. Match funds can start from as little as $2,500, so the barrier to getting started is lower than you might think.
Add the fund to your campaign
Complete the form below, tell us who your match fund donor is and how much they're committing. We'll work with you to get it set up and display it prominently on your campaign page.
Eligible – nonprofits, community organizations, sports clubs
Not eligible – personal cause fundraisers
Every donation gets doubled
When supporters give, they can see their donation being matched in real time. The matching pool runs until it's used up, giving your campaign real urgency and momentum.
Case study
When Steady Buckets launched on Crowdfunder as part of the New York Founding 50, they set out to grow their inclusive basketball program for children on the autism spectrum – with match funding from the Spark Fund helping every dollar go further.
Backed by over 100 supporters, they powered past their initial $25,000 target in a matter of days.
Who can be a match funding partner?
You don't need a new relationship. Think about who already believes in what you're doing.
Your match funder might be closer than you think.
Local businesses
Companies looking for genuine community visibility and a tangible demonstration of their local impact.
Grant-making foundations
Foundations that want to multiply the reach and impact of their grants by leveraging public generosity.
Local government
Cities, counties, and public agencies with community investment budgets looking for ways to engage residents.
Major donors
Dedicated supporters or high-net-worth individuals who want to see their gift go further.
Sports & sector organizations
Governing bodies, arts organizations, and environmental foundations aligned with your cause and goals.
Corporate partners
Companies with ESG or CSR commitments who want a clear, public story of community impact.
Why donors love matching
Grants are valuable. But when you ask a partner to provide match funds for your campaign instead, something more powerful happens.
Their money goes further
When a partner matches donations, their money motivates more people to give alongside them – multiplying the total impact of every dollar they commit.
You build a crowd, not a dependency
A match fund helps you build a wider base of supporters who believe in your work. That crowd belongs to you long after the campaign ends.
Your partner gets credit they can see
Matching puts your partner at the heart of your campaign. Every donation is a public moment of their support and gives them a story to tell.
Ready to make donations go further?
Bringing your own match fund is easy. Answer a few questions to get started.
FAQs
Do I need to have an existing funder relationship?
No, but it helps. The easiest place to start is with someone who already knows your work – a current donor, a board member, a local business you have a relationship with. But if you're approaching someone new, a match fund is actually a compelling reason for them to get involved, because their money goes further too.
Can I have more than one match funder?
Yes. You can combine multiple match funds into a single matching pool. The more you bring together, the more each donation from your crowd is worth.
How does the match funder pay their contribution?
Your match funder commits an amount upfront. Once your campaign ends, you can let them know how much match funding you unlocked and they can transfer the funds directly to your organization.
What happens if the match pot runs out before the campaign ends?
Donations continue to come in after the match pool is used up – they just aren't doubled. Running out of match funds can actually create a positive story to tell your supporters, showing that the campaign was a real success and building momentum to your final push.