Getting started
Creating your project video
Creating your project video
While adding a video to your crowdfunding page isn’t mandatory, it can make a huge difference to your campaign’s success. In fact, campaigns that include a video are 86% more likely to succeed than those that don’t.
Why? Because people don’t just fund projects – they fund people. And video is one of the best ways to show your passion, personality, and purpose.
Why a video matters
You’ve probably heard the saying “a picture is worth a thousand words.” Well, a video might just be worth a thousand pictures. It’s the most effective way to tell your story in an authentic, human way.
Here’s why you should seriously consider creating a crowdfunding video:
Whether you’re starting a community garden, launching a business, or restoring a historic landmark, a video can help bring your story to life.
Watch and learn: Real video examples
Before you dive in, take some time to watch a few real crowdfunding videos and critique them:
Use a simple scoring sheet or jot down notes on what you liked, what felt engaging, and what could be improved. When you create your own video, refer back to your notes – it’ll help you avoid common pitfalls and play to your strengths.
Top tips to nail your crowdfunding video
1. Keep it short and sweet
Aim for 1–2 minutes max. Attention spans are short, so make the first 30 seconds count. Cover the basics upfront:
2. Plan what you’ll say
Jot down key talking points or sketch out a loose script. Don’t worry about sounding perfect – speak from the heart. Authenticity always beats a polished sales pitch.
3. DIY is totally fine
You don’t need fancy equipment or a film crew. A smartphone, natural light, and a quiet space are all you need to get started. You can also include clips from past events or personal moments that reflect your journey.
4. Edit for impact
Trim the fat. Cut unnecessary footage and focus on the strongest moments. Free tools like iMovie (Apple), Clipchamp (Windows), or CapCut (mobile) make editing easy.
More advanced users can explore free trials of tools like Adobe Premiere Pro or DaVinci Resolve.
5. Put a face to the name
Show yourself on camera! Let viewers see who’s behind the project – it’s more relatable than stock images or animated videos. If you have a team or community members involved, feature them too. This builds trust and shows real support behind your idea.
6. Pick the right setting
Film somewhere that reflects your campaign. If it’s about renovating a local theater or building a new skate park, shoot on-site if possible. Choose a quiet location, avoid background noise (like traffic or wind), and make sure your voice comes through loud and clear.
Bonus tip: Use your video everywhere
Once your video is live, don’t just leave it on your project page – share it far and wide!
The more places your video appears, the more chances you have to connect with new supporters.
Final thought
Creating a crowdfunding video doesn’t have to be complicated or expensive. What matters most is honesty, clarity, and enthusiasm. When people can see the real story behind your project, they’re far more likely to join you on the journey.
Need help?
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