How to promote your crowdfunding campaign

When it comes to crowdfunding, getting people to support your idea means making sure as many people as possible hear about it. That might sound overwhelming, but the good news is you don’t need to be a marketing expert to make a big impact – you just need a plan and the right tools.

Here’s how to get the word out and build the buzz your project deserves.

Make some noise

To run a successful crowdfunding campaign, you need to get loud. Think of it as telling your story – everywhere you can. Use social media, email, press, word of mouth, and any other channels that make sense for your audience. The more creative, the better.

1. Mastering social media for Crowdfunding

Social media is one of the most powerful tools in your crowdfunding toolkit. It’s where people discover your project, share it, and get updates along the way. Whether you're a casual user or a social media regular, here’s how to make it work for your campaign:

Mix it up

Use your social channels to share:

  • How much you've raised so far
  • Exciting updates or milestones

A few general tips:

  • Facebook & Instagram: 1 post per day is a good rule of thumb.
  • X (formerly Twitter): Feeds move quickly, so you can post 1–5 times per day.
  • Bluesky: Post 1–3 times a day with fresh angles: campaign milestones, behind-the-scenes content, or even polls to get people talking.
  • Engage with others: Don’t just broadcast – respond to comments, like posts, and join relevant conversations.

Use eye-catching visuals

Posts with strong visuals get significantly more engagement:

  • Content with relevant images gets 94% more views
  • Visual content is 40x more likely to be shared

No design background? Use free tools like Canva to create easy, on-brand graphics.

Use GIFs to keep things fun

GIFs are an entertaining way to share updates and tell your story.

Tag and connect with Crowdfunder

Crowdfunder often promotes exciting campaigns. Follow and tag them on:

  • Facebook
  • X/Twitter
  • Bluesky
  • Instagram
  • LinkedIn

Tagging increases your chances of being featured and reaching more people.

#Hashtags help you get discovered

Use relevant hashtags like:

  • #Crowdfunder
  • #Crowdfunding
  • #Startup
  • #SmallBusiness
  • Or industry-specific ones like #Brewery, #TechForGood, or #LocalBusiness

Platform-specific tips

  • Instagram
    Add your project link to your bio, use hashtags, and tag your location.
  • Facebook
    Use long-form video (3+ minutes), ask friends to share, and post in local groups.
  • X/Twitter
    Be short, clear, and make use of hashtags and tags.
  • LinkedIn
    Leverage your professional network to gain visibility.
  • TikTok
    Create fun, energetic videos that highlight your mission
  • Bluesky
    Use hashtags (yes, they work here too) and short, engaging updates to build visibility. Follow others in your niche to grow your presence organically.

2. Email marketing: Don’t ignore your inbox

Email remains a top driver of pledges – nearly 40% of Crowdfunder support can come through email. Here's how to use it effectively:

Top tips for Great Crowdfunding Emails:

  • Make it personal
    ​Always use people’s names and tailor your message to them
  • Be direct
    ​Let them know exactly what you’re asking – whether it’s to pledge or share.
  • Include your project link
    ​Hyperlink it and include the full URL at the bottom of your email.
  • Add a visual
    ​A single image can help tell your story, but avoid large attachments.
  • Write a great subject line
    ​Make it interesting, specific, and avoid spammy language like “Help me!”
  • Follow up
    ​People are busy. If you don’t get a response, send a friendly nudge.
  • Name drop
    ​Mention people who’ve already pledged – it can motivate others to follow suit.
  • Use email tools
    ​Platforms like Mailchimp can help manage larger lists and track open rates.
  • Update your email signature
    ​Include a link to your project in your email signature to keep it top of mind.

3. Get featured in the press

Media coverage can help you reach new audiences and build credibility. Here’s how to get your story in front of journalists:

How to write a press release:

  • Headline: Keep it catchy and include your campaign name and location.
    Example: “Austin-based ‘GreenBites’ launches zero-waste snack brand to raise $15,000”
  • Opening Line: A clear, one-sentence summary of what you’re doing and why.
    Example: “GreenBites is crowdfunding $15,000 to launch their first zero-waste snack line.”*
  • Project Details: In 1–2 paragraphs, explain what the funds will be used for and what makes your campaign unique.
  • Quote: Add a compelling quote from you or someone involved with your project.
    “This campaign is about more than snacks – it’s about reducing plastic waste and empowering sustainable food choices.” – Jane Doe, Founder of GreenBites
  • Closing: Highlight your wider impact and include a direct link to your campaign page.

Tips for reaching out to the media:

Once you’ve written your story:

  • Leverage personal connections
    ​Ask around – someone you know may have media contacts.
  • Time it right
    ​Reach out just after launch or when you've hit a big milestone. Avoid weekends and early/late hours – midweek afternoons work best.
  • Go local first
    ​Local outlets are more likely to cover your story if it ties into the community.
  • Include high-res photos
    ​Don’t attach them – share a link to a Google Drive or Dropbox folder.
  • Make your link count
    ​Always double-check your Crowdfunder URL is correct in your press materials.
  • Be helpful
    ​Offer value – journalists appreciate thoughtful, well-written pitches.
  • Follow up
    ​ Don’t be afraid to check in a few days later if you haven’t heard back.

Now, go share your story!

Marketing your project doesn’t have to be intimidating – it’s all about being authentic, consistent, and visible. With these tools and tips, you’ll be ready to spread the word, grow your audience, and bring your crowdfunding campaign to life.

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