How to connect with and engage your supporters during your campaign

Crowdfunding isn’t just about raising money – it’s also about building a community. One of the most powerful ways to do that is by staying connected with your supporters throughout your campaign and beyond.

Keeping people in the loop makes them feel like part of your journey. It also boosts the chances they’ll pledge again – or even bring others on board.

Why updates matter

Your project's updates section is more than a progress log – it's a vital communication tool. Whether you're celebrating milestones, or just checking in, regular updates can help drive pledges and deepen supporter engagement.

In a recent Crowdfunder survey, 84% of supporters said that getting project updates was important to them. That’s a clear signal: staying in touch isn’t optional – it’s essential.

And here’s the bonus: unlike emails or DMs, project updates are publicly visible on your campaign page. That means they can do double duty – informing your existing supporters while also motivating new ones to jump in.

Three key reasons to send updates

1. Motivate potential supporters to pledge

When someone visits your campaign page, they’re looking for signs of life and energy. Fresh updates show that you’re active, engaged, and making progress – traits that inspire trust and action. Include:

  • Behind-the-scenes photos or videos
  • Exciting news or achievements
  • Personal messages about your mission and momentum

The more connected people feel to you, the more likely they are to support your project.

2. Empower supporters to spread the word

People who’ve already pledged believe in your project. Don’t miss the chance to turn them into amplifiers!

Use updates to:

  • Share social media-friendly graphics
  • Offer sample messages or hashtags
  • Ask them directly to help spread the word

If you make sharing easy, your supporters are far more likely to take action.

3. Build lasting relationships

Your campaign might end, but your relationship with supporters doesn’t have to. Updates help you stay in touch, keep people excited, and lay the groundwork for future projects or product launches.

Even after your campaign closes, you can:

  • Share progress on your project
  • Thank your supporters again
  • Introduce what’s coming next

A loyal community is worth its weight in gold – and it starts with communication.

How to send updates

You can post updates straight from your Crowdfunder dashboard or project page. When you publish an update:

  • It gets emailed directly to every supporter who’s opted in
  • It’s also published on your public campaign page under the “Updates” tab

How often should you update?

We recommend:

  • 1–2 updates per week during your campaign
  • More frequent updates (even daily) during the final few days when urgency and momentum are high

Remember: short and genuine is better than long and infrequent. Just keep the energy up and your audience in the loop.

Final thought

Sharing updates isn’t just about driving pledges – it’s about growing trust, enthusiasm, and long-term support. Keep showing up, keep communicating, and your backers will stay with you for the ride.

Need help?

If you still have questions or run into any issues, our friendly support team is here to help – Fill in our contact form