Santa’s Scout: Redesigning the Christmas Eve Magic

Aim

Santa’s Scout reindeer creates magical moments that last a lifetime. Help us rewrite the story, keeping Christmas wonder alive for all!

The Magic of Christmas Eve

Every family has traditions that make the holidays feel magical. For us, Santa’s Scout was born out of a simple, beautiful wonder: that unforgettable moment on Christmas Eve when children look out the window, catch a glimpse of the Scout reindeer, and know with absolute certainty that Santa is on his way.

Over the past years, we’ve loved sharing Santa’s Scout with families. But as creators, we know when it’s time to listen, reflect, and make something good into something truly extraordinary.

That’s why we’ve paused our current store to take Santa’s Scout back to the workshop for a complete Phase 2 Reboot.

We want to elevate Santa’s Scout from a seasonal novelty into a cherished family heirloom and storybook tradition.

To bring this new vision to life, we are going back to the drawing board to:

•  Rewrite the Narrative: Deepening the storybook lore around the Scout reindeer and their special Christmas Eve mission.

•  New Artwork & Illustrations: Partnering with artists to create breathtaking visual storytelling for the book.

•  Redesign the Physical Scout: Refining the design, craftsmanship, and details of the Scout reindeer so it becomes a timeless keepsake for children.

Thank you so much for your generous support of Santa’s Scout: Chapter 2.

By choosing to support this project purely out of love and belief in our mission, you are directly funding the new writing, illustrations, and design work that will keep the magic of Christmas Eve alive for years to come.

You are officially part of our founding family for this next chapter. We cannot thank you enough for your warmth and generosity!

With deep gratitude,

The Santa’s Scout Family

Funding method

Keep what you raise – this project will receive all pledges made by 24th January 2027 at 4:15pm CST