Help Nia Launch NIA: Activewear for Every Body

Aim

NIA is activewear that works on your body and looks good doing it. Built with purpose, for every body. For my birthday, help me make it real

You know me, but you probably don't know much about NIA.

This past year, I've been quietly building a performance training apparel brand alongside my sister during our 5-to-9. Ideating, doing the research, filling in knowledge gaps, finding the right people to work with, and putting my own money into it piece by piece. It's been one of the most exciting and humbling things I've ever done.

Every year people ask me what I want for my birthday, and I never really know. But this year I do. I'm not asking for gifts. I'm asking for something that means a whole lot more to me: your support in making NIA real.

NIA stands for Nothing Impedes Activity. And that's genuinely the whole idea.

But here's something I love about the name: Nia also means purpose. That's woven into everything. These clothes are fit for you, fit for purpose, fit for NIA. Designed intentionally, built with intention, and made to serve a real function in your life. Nothing Impedes Activity actually came after, but it fits perfectly because that's exactly the promise.

I wanted to create activewear that just works. For your body, your workout, your life. Clothes that fit the way they're supposed to across different shapes and sizes, not because of stretch or luck but because of how they were actually designed. Clothes that feel good to move in and look good doing it. Clothes that hold up, wash well, and don't fall apart after a season.

There's no one-size-fits-all approach at NIA. Every piece is built with real bodies in mind, thoughtfully constructed to work across the full size range from the very beginning, not as an afterthought. And quality is non-negotiable. These are pieces you reach for again and again, not ones you replace every few months.

Honestly, the spark for NIA came from my own experience. I started powerlifting in July 2025, and somewhere between the platform and the mirror I kept running into the same frustrations. Waistbands that rolled down mid-squat, tops that rode up under a bar, sports bras that just didn't hold up the way they needed to. Eventually I gave up on the popular activewear brands altogether. I started showing up in random t-shirts and whatever shorts felt comfortable enough to actually perform in without distracting me. And honestly? It worked. But I still wanted more than that. I wanted to feel put together. I wanted something that looked good and moved as a cohesive outfit. Not just functional, but intentional. There should be activewear that does both. Clothes that work and look good on your body at the same time. I didn't want to have to choose between comfort and aesthetics, and I didn't think anyone else should either. I didn't want to just complain about it. I wanted to fix it. That's where NIA started.

The V1 collection is seven pieces: a high-support training bra, full-length tees, relaxed shorts, and training pants for women and men. Nothing trendy. Just really good, dependable things to train in.

I want to be completely open with you about where your support goes. Here's what building NIA actually looks like in real terms:

$15 keeps us connected for a month

That covers our Google Workspace subscription, how we communicate with fabric suppliers, manufacturers, and designers around the world.

$25 goes toward bringing a design to life

Each piece in our collection costs around $600 to design and develop before a single sample is made. Every contribution chips away at that.

$80 helps build the store

Our Shopify storefront costs just under $1,000 a year. That's the place where NIA will actually live and where you'll eventually shop.

$600 designs one complete piece

Three of our seven products are fully designed and spec'd. The remaining four still need to be developed, which is about $2,800 in design and development costs ahead of us.

Larger contributions go toward sampling

Before anything ships, every piece has to be physically made and tested. Sampling is one of the biggest costs ahead and one of the most important steps we can't skip.

$4,000 gives NIA its identity

Brand identity design covers the logo, the visual system, and the look and feel that makes NIA recognizable. This is a major investment and a meaningful one.

Already invested out of my own pocket

Over $2,400 has already gone in, covering tech pack development, legal filing, and domain registration. Any contributions that go toward recovering those costs get reinvested directly back into the brand.

If you're reading this, you're most likely someone I care about. And a lot of you know me well enough to know how much entrepreneurship has always meant to me.

For a while, I lost that. I lost the passion, the drive, the feeling of working toward something that was really mine. Some of you have asked me over the past few years what I was working on, and my answer was always some version of: I'm waiting for something I believe in.

I believe in this.

I hope you believe in me too.

This isn't an investment. You won't get anything financial back. But if you contribute, you'll be one of the people who helped NIA exist. I'll make sure our founding community is recognized when the brand officially launches, and you'll have early access to everything.

Any amount helps, truly. Even $10 moves the needle. And if giving right now isn't in the cards, sharing this page with someone who might connect with the idea means just as much. You can also join the waitlist at fitfornia.com to follow along and stay in the loop.

I've been working on this slowly and carefully because I want to do it right. Not just launch something, but build something worth trusting. Having people in my corner while I do that makes all the difference.

Thank you for being one of those people.

Happy birthday to me, and thank you for helping me build something I'm really proud of.

This project closed unsuccessfully on 28th May 2026