What's the difference between “All or Nothing” and “Keep What You Raise”?

Crowdfunder offers two funding options: All or Nothing and Keep What You Raise.

You’ll choose your funding type during the project setup process, under the Target section.

All or Nothing

With this option, you’ll only receive the funds if you meet or exceed your funding goal by the end of your campaign.

Best for:

Projects that require a specific amount of funding to be viable – such as launching a product, hosting an event, or building something new.

Key points:

  • You must hit your goal to receive any money.
  • Supporters are charged at the time of donation but will be refunded if not successful.
  • Projects using this method can raise more overall and generally receive larger individual pledges.
  • If the goal isn’t met, your supporters are refunded and your project is marked as "unsuccessful."

Keep What You Raise

With “Keep what you raise”, you keep whatever funds you raise, even if you don’t hit your goal by the deadline.

Best for:

Projects where any amount of money can still make a difference, such as community initiatives, ongoing services, or cause-based campaigns.

Key points:

  • You keep all contributions, no matter the final total.
  • Supporters are charged at the time of pledging.
  • These campaigns typically receive smaller average pledges, but can still be very effective.

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