In November 2011, Yao Ming, global humanitarian and recently retired NBA star, announced the establishment of his new Napa Valley wine company: Yao Family Wines. The company released its inaugural wine under the brand name Yao Ming®. Yao Family Wines appointed Pernod Ricard (China) as its sole and exclusive importer and distributor of the Yao Ming® wines in mainland China.
Yao Family Wines has created a Napa Valley luxury wine brand with distribution in China and USA, the two largest growing markets for wine.
Now Yao Family Wines is looking to develop direct to consumer initiatives in both China and USA, which will include:
Yao Ming is the lead investor in this roundJanuary, 2015
Sold $8M in wine sales to dateJanuary, 2015
Wine Imports to China are growing 25% Year-over-YearJanuary, 2015
Wine Enthusiast Magazine Awards all three Yao Family Wines with scores of 90+April, 2014
Robert Parker reviews Yao Family Wines for the first time, awarding a score of 95 to the Family Reserve Cabernet SauvignonOctober, 2013
Began wine distribution in the U.S.September, 2012
Signed exclusive distribution agreement with Pernod Ricard China, the largest global drinks company in ChinaDecember, 2011
Tom Hinde hired as President and Director of Winemaking for YFW, bringing with him experience from , Kendall-Jackson, La Crema, and FlowersNovember, 2011
Yao Ming announces the establishment of his new Napa Valley Company: Yao Family WinesNovember, 2011