The daily deal is a deal for everyone but the paying customer – the retail merchant. The current model only drives price wars and retailers are forced to give merchandise away. No engagement. No loyalty. No retention. Nothing that really provides value to the retailer. The current industry is focusing on incremental improvements in their own business model and ignoring the fact that their "technology" does not work for their customer.
The whattasale.com deal platform will leverage the unique aspect of the internet that distinguishes it from all other media – real time reciprocal connectivity. The platform will create deal campaigns that are designed to establish shopper anticipation which will in turn drive presence and engagement.
Landing page: https://www.whattasale.com