Why We Started This Company
In 2004, I founded Lulan to generate livelihoods for artisans, create job stability and help prevent human trafficking. The concept of WE'VE was conceived In 2010, when Lulan sponsored a design competition online. Designers from around the world, interested in collaborating with artisans, submitted more than 1600 designs in just 2-1/2 weeks. It was clear there was need and desire for an online community serving designers, artisans, and buyers. Our focus is using design for positive social change
What Sets Us Apart
Our strengths are our existing artisan relationships; nine years' collaborative design process and business model; depth of stories connected to each product, designer, artisan and item process; our teams' skill in design and scaling with co-ops in 40+ countries with over 4,000 skus; building co-creating online communities and selling directly. On the strength of our business model and experience, we've attracted a talented team of early investors and advisers including Peter Thiel and Joi Ito.
Our Keys To Success
We will build additional relationships with artisans, designers and customers; use our core strength of storytelling to reach our customers; have an easy way for our customers to share those stories out with their networks; and learn and improve on all key levers to better reach and retain customers. Our inherent content in many ways markets itself. The quality of artisan storytelling, product standards and product fulfillment are important.
WE'VE's beta website is almost finished and is in user testing. We are currently designing and sampling products with about 25 US makers and 25 international cooperatives in addition to Lulan's current ongoing groups. We have additional relationships with 50 US makers and 30 international coops. We have our in-house designer team but also, already have 5 additional well-known designers producing collections of products. WE'VE has a partnership with a fortune 500 design company.