No company affiliations.
10 Hope Films are as simple as an open heart – stories inspired by the need to share, enlighten, and educate, and to inspire and spread the great ideas of our humanity. The stories we facilitate are about those who are living at the heart of great world challenges. The characters of 10 Hope films are those who are running for a different kind of office, the office of innovation, transformation, hope and possibility. They’re about the great, unheard stories of vision, struggle, courage, innovation and triumph. It is the objective of 10 Hope Films to develop a set of process-based technologies that will facilitate the creation, curation, distribution and promotion of films that are responsive to the worlds need for hope. The working objective of 10 Hope Films is to use filmmaking as the vehicle that imparts communication and problem solving skills to communities who have lost their voice and to help them to emerge with inspirational films that the world can see, share and engage with.
Offers prepackaged knowledge modules as well as coaching services. These services include Idea Evaluation; Cultural and Linguistic Accuracy; Business Planning; Managing Problems and Change; and Social Media.
Authored a strategic plan for the college, taking into account the state of educational markets, the changing dynamic of the global student prospect, the shift toward inbound social marketing and recruitment, and the schools core competencies and weaknesses. This plan is being used to culturally change the organization through internal communications, training and involvement as well as to support recruitment targets. Actively involved in the strategic positioning of the college as well as operational planning at a department and campus level. I am leading the implementation efforts with a small dedicated team who is supporting: • the coordination of all project-based activities campus-wide to maximize brand • building community partnerships and affiliations that promote value • curricula identity and value creation though social media networks • internal corporate communication and team building • mentorship of academic departments to appreciate and participate in corporate planning • facilities planning for the move to a new campus
Developed course materials and teaching methodologies which supported a more collaborative and experiential classroom within pre-established learning objectives. I have mapped learning objectives to the Business Marketing and Management programs such that students are assured of foundational building blocks of increasing analytic difficulty. I am able to develop a great relationship with my kids and tutor and consult on a regular basis. I have kept current on technologies and methods for the implementation of social media strategies and the impact it is having on today’s companies, as well as the changing dynamic of marketing communications. I was responsible for developing and implementing our sponsorship program for the 2011 graduation show. This was an event which had 700 attendees and supported fundraising, student work and community involvement. I facilitated the development of a student knowledge base which supported my teaching and coaching activities of the business commerce curricula. This was particularly helpful in supporting the students with their final projects and thesis work involving the innovation of new products and services and the business plans which made them real-world applicable.
Executive in charge of a strategic business unit focused on providing subscription-based (hosted) applications and integration technologies to the small to medium sized market through indirect channels. Span of control included Strategic Planning, Business Development, Sales, Product Management and Development, Marketing Operations, and Professional Services. Accomplishments: • Conceptualized, developed and delivered the first subscription-based (software as a service) analytics application in the world. • Provided leadership for business unit strategy, planning, implementation, and ongoing management for an 18 person dedicated team. • Negotiated and maintained OEM relationships with Salesforce.com, Saleslogix, Data Junction • Managed and contributed to all outbound collateral and media to support business unit position. • Implemented all business processes from proposal development, product support to booking and billing of orders. • Added Product Management discipline including product and service positioning, pricing and product requirements.
Responsible for several product lines which assisted with the development and management of enterprise client/server middleware frameworks and applications. Perform product planning, requirement definition and research activities to ensure optimum product acceptance. Coordinate all product launch activities which include sales training, channel development, product promotion, pricing and content creation. Strong involvement with both internal selling organizations and customers to develop product interest, education and implementation plans in the discipline of “Enterprise Management” of deployed mission-critical applications. International Business Development (Germany, Sweden, France, Belgium, Portugal, UK, Austrailia) Managed the Sales and Marketing of the International Distribution Channel consisting of 7 independent distributors. Achieved 150% quota performance on first year $US5million goal.
Executive in charge and responsible for the Productivity Division which included sales, marketing and technical support functions. Increased product line revenue growth 34%, 49% and 67% in 1989, 1990 and 1991 respectively. (Product repositioning resulted in a 20% price increase due to enhanced perceived value). Analyzed the competitive market and IBM’s direction leading to the creation of a three-year strategic plan involving the development of specific software tools, which were implemented in a multi-platform environment. Successfully sold this plan to Sterling management, resulting in financial funding and the creation of an independent development lab. Managed development through specification phase to ensure compliance with pre-established marketing requirements.
Successfully launched a major new product into the IBM marketplace generating in excess of $1 million in the first 9 months. Established a direct selling channel consisting of 6 remote offices and 12 sales representatives. Responsibilities included corporate planning, production of all sales collateral, negotiation of third party agreements and the development and management of distributor channels via System integrators. Managed three product lines across major markets. These markets included IBM, DEC, SUN, GOULD, HARRIS, DATA GENERAL and HONEYWELL/BULL. Performed on-going market analysis and directed all product development to deliver robust, quality products that addressed the needs of specific market segments.
Created, planned and implemented marketing programs in the Library Control Products Company, an independent business unit of Pansophic. Primary responsibilities included strategic product planning, acquisitions and third party associations. Successfully extended the life of aged products through acquisitions and marketing programs, increasing revenues by 30% annually. Managed two Product Managers who had mainline accountability for software enhancements and marketing service functions for their particular product groups. Also managed the product sales training function with two training specialists. Reported to the Vice President. Performed worldwide product management for the Library Control products lines contributing $20 MM in revenues to the total corporate revenue of $50 MM. The principal responsibility included market segmentation, need/benefit analysis, strategic planning, forecasting and implementation. Directed all development and marketing serves functions such as documentation, advertising, direct mail, competitive information in the form of tactical plans which contributed to greater market penetration.