Leveraging mobile games as brand platforms for celebrities and entertainment brands.
Clark E. Nesselrodt is a seasoned entrepreneur and career marketer who by age 23, had already advanced from the boardrooms of Madison Avenue to his own independent PR shop. His work has influenced a long list of clients ranging from international corporations and celebrities to super-brands and startups. After losing 65 pounds and transforming his life, he turned his attention to directly touching the lives of consumers. He leads the ongoing development of a portfolio of mobile technologies intended to help consumers seize their greatest potential in life. With HyperPower Game Group, Nesselrodt now combines his marketing expertise, entrepreneurial know-how and the feeling that games are a fundamental part of the human experience to educate, entertain and inspire.
Political Power Blast is the first mobile game designed to educate voters so they can make well-informed decisions at the polls. The company is currently in development of its first game release, which will launch this April, in time to support a highly scrutinized congressional primary in California's 33rd District.
Emovera is a self-discovery and personal development tool that helps consumers have honest conversations with themselves about what's going on in their lives. An online self-expression platform separates cluttered, biased thinking from the deep subconscious feelings that connect people to their personal truths. Expert guidance based on a user's most unique feelings about any topic inspires next steps to help people live more authentic, purposeful and fulfilling lives.
Emotion Mining is a powerful consumer research methodology and technology that penetrates respondents cognitive filters to illuminate the underlying emotions that drive opinions, decisions and behaviors. Founded more than 20 years ago by Dr. Tom Snyder, the proprietary process eliminates respondent and researcher biases, avoids reliance on self-report, and enables consumers to express their deepest emotional truths. These insights bridge the gap between what consumers think and what they feel, and offer deep and clear understanding of what can motivate and inspire new behavior. Clients are left with unparalleled data and immediately actionable insights that can be used to answer innumerable questions applicable to innovation, marketing, engagement, and organization development. Emotion Mining technology has been used by clients like Coke, American Express and Johnson & Johnson for quality testing, service optimization, brand equity studies, advertising audits, copy and design testing, needs analyses, outcome measurements and more. Specific areas of expertise include: CPG, food and beverage, retail, hospitality, financial services, healthcare, high tech, manufacturing and transportation.
Served as account director for a group of nationally recognized food and beverage brands with annual billings in excess of $5MM including Outback Steakhouse, Carrabbas Italian Grill, Bonefish Grill, Evian and Pop-Tarts.
Created and managed agencys consumer products division. Created social media knowledge base integrating best practices into client programming across agency divisions. Clients serviced include: Garrett Popcorn Shops, FoodShouldTasteGood all-natural tortilla chips, Nelsons Rescue Remedy, Zwilling J.A. Henckels Cutlery, Staub Cookware, Demeyere Cookware, Allen Brothers Steaks, FlatRate Moving & Storage, Julie Morgenstern Enterprises, DelGrosso Foods, Dubonnet Rouge Aperitif Wine, Karlssons Gold Vodka and Square One Organic Spirits.
Independently operated a public relations, management and consultation practice servicing clients in the culinary and consumer landscapes. Developed brand strategies and executed media relations, garnering top placements, including a full-page feature in Gourmet and a highly coveted placement in the USA Today holiday gift guide. Worked with clients as a consultant on business development seeking out, negotiating and managing endorsements, drafting book proposals, fostering retail distribution, etc. Clients included: Elizabeth Falkner, Citizen Cake, Orson, Uncorked! Wine Made Simple, The Protein Bakery, LisasItaly.com and Persimmon Restaurant.
Accountable for the public relations efforts of nationally recognized brands in the areas of food and beverage, homewares and consumer products. Achievements included integrated branding initiative for Lifetime Products, Inc with NASCAR (featured in PR Week), an extensive media-relations campaign on behalf of the O-Cedar family of cleaning products, media relations and event execution on behalf of Hasbro Toys, negotiating contracts with celebrity spokespeople, SMTs, broadcast segments, etc. Notable placements with the Associated Press, New York Magazine, Womans Day, Parents Magazine, Redbook, FOX Chicago, CBS New York, NBC Atlanta, New York 1, and Metro NY. Clients serviced include: Wrigley, Jell-O, Academia Barilla, McCormick Spices, Idahoan Foods, Topps Confections, Hasbro Toys and Lifetime Products.
HyperPower Game Group develops mobile games that educate, entertain and inspire today's in-the-know, on-the-go consumer. It's subsidiary, Music Video Game Group, Inc. is the creator of a new class of "music video games," which give fans a new way to fall in love with music through mobile gaming.