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J. SMOKE WALLIN Strategy, Branding & Execution Focus: Interim or Start-up CEO, Turnaround Situations, Growth Creation & Scaling Opportunities, Board Positions Smoke is an accomplished leader and international business builder in the CPG, food & beverage, hospitality & technology industries. He has frequently served as start-up or interim CEO for new and existing businesses with direct P&L responsibility and has raised over $400 million in debt & equity for his businesses. He has advised or had direct business with many of the most successful brands, distributors, retailers and start-ups on their strategy, branding, and “go-to-market” distribution & execution (e.g. Anheuser Busch Inbev, Bacardi, Beam Suntory, Boon Rawd (Singha), Brown-Forman, Diageo, Greene King, Nestle, Pernod Ricard, and numerous other companies. He has an unparalleled network of global leaders and a long track record of community and industry leadership. With expertise in executing brand placement and innovative marketing programs with national retailers, mass market, grocery, drug, and leading hospitality and entertainment companies coast to coast, his clients have included hundreds of brands and companies globally. Smoke has developed partnerships with leading celebrities, music acts and sports platforms to rapidly activate brands across channels. He has built out national sales teams and coached numerous start-ups, CEOs and workout situations to create growth and meaningful value for stakeholders. Education, Leadership & Awards: MBA in Marketing, Finance and Operations from Vanderbilt University’s Owen Graduate School of Management ‘93 and a BS in Agricultural Economics from Cornell University’s Charles H. Dyson School of Applied Economics and Management ‘89. He was a Cornell wrestler and in Sigma Nu Fraternity and is a member of the Cornell Hotel Society. YPO: Served as Chairman of the Global Beer Wine & Spirits Network for 2010-2013 & serves on the executive board for the Hospitality Network with over 3,000 CEOs. Numerous YPO leadership positions and events. Junior Achievement: Chairman of the Board of JA IN and the Experiential Learning & Entrepreneurship Foundation (ELEF). National Bronze Leadership Award 1996. E&Y “Entrepreneurship of the Year” Award for Indiana Vanderbilt Business “Distinguished Alumni Award” 2000. Alumni Board of the Vanderbilt business school for 13 years and was Board President from 2008 - 2010. A frequent speaker and expert, Smoke has been in numerous press & TV coverage, an industry movie “America’s Wine” and guest lectures at Cornell, Dartmouth, USC and Vanderbilt. Eagle Scout and the father of two Eagle Scout sons and two daughters.
Celebrating Iconic Brands™ - J. Smoke Wallin founded Taliera to advise, incubate, acquire, and grow new and existing brands by combining core brand building expertise, relationships and capabilities with leading edge technologies and innovative business approaches. Through Taliera and affiliates, Smoke founded and/or invested in Sugar Skull Rum, Paddington Brands, Pelican Brands, Wine 2.0, Napa Smith Brewery, Liquor Lab - Stillhouse Original Moonshine as well as numerous consulting engagements for brands and companies large and small.
Beach Whiskey was founded in 2015 by entrepreneurs who are leaders in the beverage, entertainment, lifestyle and business services industries. Beach Whiskey is an American whiskey made for sun worshiping, moon chasing, fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…... your time, our time, our whiskey! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – "your place in the sun" – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!