No company affiliations.
Im always in motion, working at the intersection of customer engagement, marketing, support, and community development. After years of collaborating with some of the world's most creative communities, Im now helping several small tech start-ups catch fire, including High Fidelity. - I keep the conversations going about virtual worlds and community management. - I understand the difference between reaching out and over-reaching. - I fall in love with great projects, but know when to change them if they dont make sense. - I think a solid team is about group wins, not rock star moments. - I think successful social engagement must be simple, interesting, and valuable. - I think consistency and objectivity is key to be a true community expert. Message me if youd like to talk about team-building, marketing, or craft cocktail recipes. Specialties: Online Communities, Marketing, Brand Development, Social Strategy, Customer Support, Communities of Practice, Knowledge Management, Learning, People Manager, Product Manager, PR & Social Media, Community Manager, Communication, Social Media, Marketing, Virtual Worlds, Culture and Change
Clients include early/mid stage startups. theBoardlist, Campus, Allegory Inc. Social Media, Content, Event, and Community Strategy.
Community building, outreach, marketing and more for CreativeLive, the world’s leading live, online classroom for creative entrepreneurs. Highlights: Built social media and community outreach team from scratch to support daily live educational classes. Produced influencer event during SXSW that included 12+ hours of live broadcast from the back of an SUV with startup executives and other celebrities; built high value customer program, alumni program and brand ambassador program. Managed creative promotions and campaigns for engaged audience.
* Assisted in the creation and launch of two products: Coffee & Power, a collaborative online marketplace where people could buy and sell services and Workclub, an iPhone, Android and Web-based application that encouraged professional social networking and collaboration. * Responsible for marketing, PR, social, community, support activities for both products. * Duties include: creating and maintaining social media profiles, writing blog posts, press releases and customer emails, creating and tracking online advertising campaigns and customer outreach performance, coordinating with media outlets to place stories, tracking web and mobile metrics via Flurry, Google Analytics and DB queries, answering support emails and tracking down bugs, hosting events and customer meet-ups, building partnerships with coworking spaces. Social Media Examples: Twitter: http://twitter.com/coffeeandpower Facebook: http://facebook.com/coffeeandpower Blog: http://blog.coffeeandpower.com/ Example blog post (introducing contest winners): http://bit.ly/11cPap8
* Managed content development organization, a 20 person team responsible for launch, growth and scaling of content verticals including Gaming, TV, Film, Sports, Cooking and DIY/Crafting of wiki communities with 40mm global monthly visitors. * Worked closely with product, design, community and sales teams to increase audience acquisition and user retention and maximize online monetization * Led cross-channel communication strategies (events, on-site messaging, email and social media channels).
* Responsible for developing high level strategy for all community management, customer outreach and inworld experience programs, projects and events to increase retention and support large customer ecosystem. * Led team of 11 people who execute and deliver high quality user experiences, programs, projects and events
Built team of 11 market and community managers to implement programs, projects and initiatives aligned with corporate strategy. Defined goals and managed short and long term priorities for team, within ever-changing environment. Assisted high-level strategy, product definition and development. Focused on new user experience, communication and team organization.
Built and led team of 3 product managers to launch product management process at Linden Lab. Performed extensive industry, market, and customer analyses and competitive benchmarking to identity best practices. Led collaboration in the product planning process with engineering, marketing, support, finance, legal, and business development to define product requirements, strategy and roadmaps. Created use cases and product requirements with quantified business case / ROI justifications. Partnered with marketing team to develop positioning messages and communicate them externally.
Managed virtual world community as it grew from 10,000 to 10 million+. Responsible for devising, project managing and executing strategy for community products to deliver value-added collaborative user experiences. Many media appearances, both national and global. Spoke as virtual world and online community expert at many technology conferences from SXSW to Virtual Worlds Conference.
Responsibilities include design and production of media communications; website management, project development and statistical tracking; design of signage and electronic and print advertisements. Key projects included migration from paper to electronic press releases, contact database creation, and integration of new media into exhibitions. Also acted as temporary marketing director during 6 month search for new director.
Teaching assistant, participant and observer in ongoing distance learning pilot program which takes place via a dual broadband television line (the professor was located in Washington DC). Duties included traditional student teaching role and participation in the ongoing refinement of the project and its goals.
Performed extensive research tasks and contributed analytical and rhetorical skills to the Borders Online team. Frequently acted as project manager for inter-departmental development teams, composed project charters and led research oriented projects Contributed extensive design/usability work to kiosk interfaces within Borders stores. Assisted senior design team with creation and testing of Borders.com Newsstand, participated in Borders.com's 'merging' with Amazon.com.