No company affiliations.
Heading up branding and marketing at this groundbreaking new bank founded by friend and co-author Dave Stewart and by banking powerhouse Michael Philipp.
Head of brand strategy and account planning at Ignited, an independent digitally-integrated agency with 140 employees in Los Angeles and NYC. As a member of the senior management team, plays a key role in leadership and direction of the agency.
Brand and marketing strategy for marketers, startups, advertising agencies and non-profits. Consulted for Gates Foundation and other high-profile advocacy organizations, including Al Gore's Alliance for Climate Protection. Co-author of two acclaimed international business books and co-creator of iPad app ‘Creativity.’ Frequent speaker at industry conferences.
Marketing strategy for MDC-owned branded content specialist, working with blue-chip clients including General Mills, Electronic Arts, Cotton Inc.
Running all new business efforts, including leading and winning pitches for three major AOR clients won consecutively in the first year. AOR and project-based clients included Unilever, General Mills, F/X, Fine Living, Aeromexico, Buca di Beppo, Borders Books, MINI. Heading up account teams, account planning team, and media teams. Managing relationships with CMO's and CEO's at client organizations. Working closely with agency partners in Miami. Hiring personnel and developing agency culture.
Non-traditional marketing agency described by the Financial Times as "being in the vanguard of an advertising evolution." Created high profile multi-media marketing campaigns involving digital, print, design, pr, video, guerilla. Generated huge amount of earned media for client work.
Ran the advertising for all Sprite worldwide and all of the company's 60 brands across Latin America, in a total media spend of more than $1billion. Worked closely with global brand teams in Atlanta, regional presidents and their marketing teams in the individual markets and with the advertising agencies used to create global, regional and local work.
Account Director, Vauxhall Motors
Account Director, Volvo Cars and The Economist
Heading up branding and marketing at this groundbreaking new bank founded by friend and co-author Dave Stewart and by banking powerhouse Michael Philipp. First Artist Bank (FAB) is geared to the creative community and is due to launch in 2015.