Google for Cars
Data capture via Green Screen Photo Booths w/ Facial Recognition Technology installed at high foot traffic venues
CEO & Co-Founder of Social Rewards - Providing enterprise level social media marketing for clients including 20th Century Fox Film, Warner Bros., Sony Entertainment, Paramount Pictures, Lionsgate Entertainment, CBS Film, All Nippon Airways, Caesars Entertainment, Carmike Theatres, Marcus Theatres, Goodrich Quality Theatres, Regency Theatres, Santikos Theatres and many of the top 50 theatre circuits nationwide. Our primary focus is Film Marketing, a $4BB Industry. Two primary products: Socialliance is a social media based loyalty marketing program that rewards a brand’s consumers with loyalty points for engaging in social media activity such as brand mentions via Twitter and Facebook Likes and fan activity. Selfie With Me is green screen interactive photo booths with facial recognition technology for high traffic events utilized for data capture to retarget future events to a highly relevant audience. www.SelfieW.me
SocialRewards is a social media based loyalty marketing program that awards a brands consumers for engaging in social media activity such as brand mentions via Twitter, Facebook likes and fan activity and YouTube video views.
Advisory Board member working with Co-Founders Joe Fernandez and Binh Tran. Klout is an analytics company that measures influence on people, topics and trends across the social web using a complex data mining algorithm. Klout was acquired by Lithium Technologies for $200M in March of 2014.
Organizer and Evangelist for the PubCon series of Internet marketing conferences in Las Vegas, Dallas, Austin, Boston, Orlando, London and New Orleans. www.pubcon.com
Worked on launch of new start-up funded by Travelzoo (Nasdaq:TZOO). Fly.com is a new travel meta search engine. Responsible for all global marketing initiatives including Paid SEM, Organic SEO and Social Media for US and EU operations.
Storybids was acquired by IDT Media Group in October of 2009 Storybids.com is a venture capital funded start up focused on the user generated ad marketplace offering product placement opportunities within online video.
Search Engine Optimization / Pay Per Click Management (PPC) Independent consultant to companies ranging from start-up to Fortune 500 to increase Internet visibility through strategic search marketing campaigns including: Conduct natural / organic optimization of enterprise level web properties to increase traffic from major search engines such as Google, Yahoo, Bing and Ask.com. Pay-per-click management services for Google AdWords, Yahoo Search and MSN / Bing. Was invited to prestigious Microsoft Search Summit for overview and opinions on launch of new search engine Bing. Working with several top-tier venture capital firms on search marketing pre-investment due diligence. Provided influence over $100 Million in collective client internet marketing budgets.
As Principal took UsedCars.com from 3 man operation to successful acquisition by Cobalt Automotive Group in November 2005. A large percentage of valuation was derived from natural/organic search listings and market penetration in the used car automotive market. Implemented lead generation program selling automotive leads to major ecommerce players. This area quickly became the top revenue earning category for the company Implemented contextual advertising program which became 2nd top earning category. Quadrupled overall traffic to over 2 Million page views per month via natural search optimization. Board Member from 2002 until sale of company, took on VP role in 2005 for sale of company.
Pioneered Autobytels search engine marketing program as the Nation's first in-house Director of Search at a publicly held company. No comparables existed to justify my salary at the time so Autobytel's in house M&A dept. treated me as an acquisition in order to justify my expense. Conducted organic search engine optimization, keyword research, ROI analysis, conversion, search engine vendor relationships, paid inclusion and website analytics for the nations largest online new car buying service. Generated $9.1MM in pure profit during my two year tenure here. At start of my tenure less than 1% of site traffic was derived via organic SEO. At the end of my tenure 14.3% of site traffic was generated via organic SEO. Drove a 1304% increase in organic / natural search engine traffic to main web properties: Autobytel.com, Autoweb.com, CarSmart.com and Autosite.com within a one year timeframe. Increased number of web pages indexed by search engines from less than 100 pages to more than 20,000,000 across all web properties. Took Autobytel.com from 4,500 to 300,000 natural keyphrase search engine rankings as determined by Omniture referring keyword reporting. Created business unit from scratch driving over $30 MM in profit derived via organic / natural search engine traffic from inception in March 2003 to present day where initiatives I put in place are still being used. (March 2010 was last estimation) Autobytel's only two years of profitability in the 11 years since going public in 1999 were the years of 2003 and 2004 during my exact tenure at the company.
Social Rewards is a social media based loyalty marketing platform that awards a brand's consumers for engaging in social media activity such as brand mentions via Twitter, Facebook engagements and YouTube video viewing and sharing. Providing enterprise level social loyalty for clients including 20th Century Fox Film, All Nippon Airways, Caesars Entertainment, Marcus Theatres, Galaxy Theatres, Goodrich Quality Theatres, Starplex Entertainment and many of the top 50 theatre circuits nationwide.
As Principal took UsedCars.com from 3 man operation to successful multi million dollar acquisition by Cobalt Automotive Group in November 2005. A large percentage of valuation was derived from natural / organic search listings and market penetration in the used car automotive market. Implemented lead generation program selling automotive leads to major ecommerce players. This area quickly became the top revenue earning category for the company Implemented contextual advertising program which became 2nd top earning category. Quadrupled overall traffic to over 2 Million page views per month via natural search optimization.