Social media, marketing and sales solutions
Accomplished and Innovative marketing,digital-media, advertising, and sales management executive with 25 years of platform development, business development,sales leadership, marketing and management credentials who is recognized as an industry leader with proven success in navigating and driving revenue growth in large media corporations and pioneering digital and social media start-ups and entrepreneurial organizations including Comcast, QVC, Adify,ESPN Clubhouse, Cox, CBS, Gigway's Punchcard at Idealab. Experienced in revenue generation and promoting digital and traditional multi-media platforms and new technologies while effectively positioning media and content brands including: social media,digital, cable & broadcast television, mobile, online, regional and national media networks, and interactive media. Industry-wide reputation for developing, leveraging and fostering relationships with senior level national and regional marketers, Fortune 500 corporations, and advertising agencies. A senior sales, management and strategic marketing executive with an extensive track record in integrated and digital media sales, sales operations, brand development, and sponsorship sales. Marketing executive who leads by example who has created, led and managed national, regional, and emerging media sales and marketing teams and assets in Fortune 500 organizations and start-up/entrepreneurial ventures Specialties: Strategy, Creativity & Technology with a focus on Strategic Sales, Revenue Generation, Branded Content Integration, Leadership record of launching, building and managing new marketing and sales businesses, both within large corporate media companies and independently. Featured in Success Magazine,The Wall Street Journal, Ad Age and numerous advertising and media publications. Speaker at NYU Future of Television, Philadelphia Ad Club, Cable Advertising Bureau, as well as many industry and entrepreneurial conferences.
BMG uses the unique characteristics of the social, mobile, and digital media space to offer an increased value proposition to advertisers looking to increase sales and marketing success.
The company enables entrepreneurs and media companies to build vertical advertising networks to create online communities. It also provides the online advertising community. In addition, the company offers technology, expertise, and business... see more services to market new, brand-driven, and expert vertical advertising networks. Adify Corporation was founded in 2005 and is based in San Bruno, California. Mr.Heureux lead the development of innovative media video content that increased the value proposition of the Adify Media Networks. Adify was acquired by Cox Media for $300 Million.
Brands On Demand served clients in transitioning marketing and sales using"On Demand" media. Social, Online, Video and mobile. Clients incuded Hubbard Broadcasting, Major Leaque Baseball, Penske, Loop Networks, and Home Preview Channel. BOD was aquired by Next1 Interactive in December 2008.
Brad's leadership in the interactive space at Comcast resulted in development of Interactive Sales platforms that include Comcast.net,Xfinity, E! Style, The Golf Channel, On Demand, ESPN clubhouse, to name a few.Brad developed new business opportunities and advanced advertising models on TV, Internet, iTV, Video on demand, and mobile.Brad also directed Comcast's national, regional and local interactive advertising sales teams as part of the $1.4 Billion ad sales business, specializing in TV, broadband, video on demand, and emerging advertising platforms.
Off The Wall specialized in custom radio productions as well as being one of the first to establish a multi-platform media model with direct mail partner ValPak and cable TV ad sponsorships. Clients include GM, Subway, MTI, Dominos Pizza, Second City.
Sales leader who brought business from major Brands like Subway and Cadillac to the MTI program.
Radio Advertising and Talent
New Business leader and Account executive.
Managed marketing events at sports and entertainment venues
Product merchandising and Sales at Special Event Venues.