Dance for happier and healthier living. A cancer conqueror's pursuit of happiness.
A graduate with full scholarship from Singularity University, known for empowering innovative future leaders to apply technologies to address global challenges. A visionary UX leader and team player, with experience in building and managing UX and creative teams in both agency and in-house environments. Love technology and innovation, with a special interest in bringing research technology to mobile and touch UI design. Passionate about combining design, technology, and human factors to create state of the art products that impact our daily lives. Over 10 years of experience specializing in user experience, branding, and interactive design for global brands such as Yahoo, AT&T, VW, HTC, and Playstation, etc. Mobile app Have2P was awarded App of the Week in the New York Times, and also featured in Gizmodo. A frequent speaker on UX disciplines, mobile innovations and the future of design. An active local UX community leader in planning and organizing UX events in Southern California. Specialties: User-Centered Design, Mobile and touch UI Design, Ecommerce Design, Story Telling, Taxonomy Development, UX Strategy, Information Architecture, Interaction Design, Usability Testing, User Research, Stakeholder and User Interviews, Competitive Analysis, Persona and Scenario Development, Heuristic Evaluation, Card Sorting, Brand Strategy, Graphic Design, SEO, Flash Animation.
Provide User Experience Design, Information Architecture, User Interface, Interaction Flow, Usability Testing, Graphic Design, Branding and Marketing strategy service. Clients include Mercedes, Evian, Oakley, Frio-lay, HEB, Designory, Navidul, Domtar, Halogen Design, The Collectiv, Evolving Pictures Entertainment, America Kayak, TJA Photography, etc.
Glendale, CA -A world class User-Experience leader, and a visionary, able to do high-level conceptual thinking, and come up with clear visions and define new user experience goal for different experimental projects within RESEARCH & DEVELOPMENT, able to conceptualize, define and document user behavior research benefit to guide a cross-functional team within RESEARCH & DEVELOPMENT.? -Collaborate with technical leader, research scientist and PM, to establish project goals & success metrics for the project. Research and propose user-centered design framework for project discovery and planning phase. ? -Direct the research, planning, and design activities necessary to craft user experiences that exceed our sponsors goals, serve department research benefit, and stand out in the marketplace. -A creative director to define Mobile and Web UX strategy, and evangelizing the global UX vision for ATTI RESEARCH & DEVELOPMENT. A hands-on UX designer to explore, conceive, and design the user experience across different platform. Design the UI architecture, interface, interaction flow and aesthetics of experimental mobile and web projects. A graphic designer to carry approved wireframes to highly craft and visual appearing creative design.
Burbank, CA -Development and presentation of conceptual ideas; execution of final solutions. Familiarity with production processes and optimization techniques. An understanding of the design issues and objectives of a project, and an ability to come up with a design vision that is clean and user-friendly. -Strong conceptual skills, a meticulous eye for detail and the ability to take responsibility for a project from inception to completion. A strong eye for typography and color combined with a clean, contemporary visual aesthetic. -A team player, able to work with project managers, copywriters, other designers and web developers to get ideas produced in a deadline-oriented environment. -Design of web pages, user interfaces, flash banners, flash tutorials, flash modules, newsletters, emails, and advertisements for Yahoo! Search Marketing, Yahoo! Small Business and Yahoo! Hot Jobs.
Irvine, CA -Worked closely with Marketing, Merchandising and Costing Departments, to understand popular culture and to study Beauty and Skincare markets. -Developed effective advertisement for major websites such as Yahoo, Google, AOL, and national magazine such as ELLEgirl, CosmoGIRL!, Star, etc. -Created visually appealing cosmetic packages that competed with national brands, paying close attention to structure, graphics, copy, layout, photography and illustration to meet package objectives. -Provided marketing support for presentations, Skincare Fair and Cosmetic Expos.
Research & Design Dept. Irvine, CA -Collaborated with product designers and the Marketing Department in a teamwork-oriented environment. Provided updated content for the company website. Designed logos, labels, packages, promotional materials, and product information kits for new and old products. Served as photographer for various product photo shoots.
San Francisco, CA -An active team player on the Landor Frito-Lay team. Worked on various branding and package design projects for a broad range of Frito-Lay products including Lays, Fritos, Doritos, Tostitos, Cheetos, Cracker Jack, Ruffles, Sunchips, Grandmas Cookies, etc.
New Media Dept, Hollywood, CA -Maintained KCET web site weekly content. Performed video editing for the Tavis Smiley show. Assisted with A place of our own and Finecut web design projects. Designed poster and program guide for KCET Finecut Student film Festival Sneak Peek night.
Santa Monica, CA -Designed advertisements, brochures and toy packages, etc. Accounts included Princess Cruises and Bandai (Strawberry Shortcake and Teen Titans), etc.
Creative Service Dept. Santa Monica, CA -Assisted Art Directors in various design projects, mainly website design and CD packaging. Projects included websites and albums of Jessica Simpson, Mandy Moore, Tenacious D, etc.
Los Angeles, CA -Designed company logo & stationery, website, catalogs and new product packaging; art directed product photo shoots.
Inspired by my cancer journey, I started Dance4Healing: Using Artificial Intelligence and behavior design to build an ecosystem to unleash the healing power of music and dance. Recruited a board of advisors who are industry leaders in technology, health, music and dance. Promoted the project in conferences, being featured in media, and currently in discussion with major pharmaceutical companies and cancer centers for collaboration.