No company affiliations.
Id like to introduce myself as a highly self-initiated, self-motivated, passionate explorer who strives for the next big challenge with a great deal of exploration, teamwork, sense of contribution, and self-improvement involved. I pride myself in having great interpersonal and people skills. I have a rather focused experience with leading Internet companies in the MENA region, and I aspire to keep driving my career forward in Product Management. My biggest value resides in my ability to combine Technical, Creative, Marketing and Business aspects together turning them into effective product requirements and tactical activities covering all grounds, as I simply love the science behind each one of them. This has allowed me to communicate very intuitively in each one of these methodologies and concepts making them work in harmony with each other within my product. My employers have always perceived me as a versatile key-player for the same reason, and across development teams as well. Product Management as Product Owner. Growth Hacker. Enable Acquisition, Exposure, Engagement & Virality for Online Applications. Meet Changing Needs with Market Research Supported Use Cases & Business Requirements. Rapid Application Development (RAD) Methodologies: Scrum, Extreme & Agile. Product line life cycles. Software Quality Assurance, UML Diagrams & Tools. Technical Background, Coding Standards Aware, Scalability, Easy Communication with Technical Teams. Built using Linux, Apache, Nginx, MySQL, NoSQL, Perl, APIs, PHP, JS, MVCs. Strategic Communications. Effective User Interface & Experience. Digital Marketing, (SEO/SEM/SMM), Monetization, Affiliate & Email. Online Advertising (CPC/CPM/CPA/CPD/CPL/Media Buying & Selling Direct/Realtime). Web Data Analysis. Turning Metrics into KPI's & Actionable Insights. Audience Segmentation, Data Building & Remarketing. Fluent English & Native Arabic.
Responsible for development, marketing and management of ikoo's digital advertising products. Created and managed several advertising products specifically created for the MENA region, such as InStream Video Ads of several types, as well as Social Ads, and Text Ads. Conception and management of Audience Data Building project enabling Behavioral Targeting, Demographics as well as Re-targeting capabilities. Continuously researched MENA market in terms of Digital Marketing and Advertising offerings, and provided solutions that would guarantee network's edge in terms of advertising products value offering. Setup, configured, and administrated Salesforce CRM. Investigated, analyzed and completely rebuilt ikoo's internal processes and workflows through Salesforce, creating an integrated environment for all departments' contributions, ensuring maximum efficiency reflecting directly on the company's efficiency, performance and sales. Created, provided complete technical documentation, demonstration, as well as training for every advertising product to various internal departments.
Evaluated, studied, and defined Jeeran.com as per its strength, weakness, and neutral areas; then proposed a complete detailed plan that worked towards strengthening areas of weakness, maintaining areas of strength, as well as allowing for neutral areas to become effective areas of strength. Managed various sections (websites, profiles, neighbors, games) including Jeeran.com's main-site and core modules. (messenger, chat, search) Researched and launched a completely new Games section. Researched the possibility of creating various integration points inside Jeeran.com creating a virtual social environment that is suitable for Jeeran.com's users. Discovered and analyzed problems on Jeeran.com on a daily basis then evaluated, proposed and implemented possible solutions for implementation with focus on improved usability. Owned planning associated with new and existing products from conception to launch, including but not limited to business case creation, development of product maps, requirements gathering, cross-team coordination and communication My ultimate challenge with Jeeran.com was visualizing and creating solutions to improve user engagement, exposure and virility as well as create more value for the user through determining proper requirements for existing and new products. Determined product requirements and communicated them afterwards to Development, Design, Sales and Marketing teams; collaborated effectively to ensure deliverables and business results are met. Researched market intelligence to understand and articulate market trends, competitive positioning, and opportunities for new products or services for Jeeran.com; helped establish new standards and requirements for Jeeran.com. Monitored growth and effectiveness of new and existing products and provided regular updates to higher Jeeran.com management; served as a product evangelist and in-house expert for all new products.
Monitored, Managed, and monetized a huge portfolio of domain names. Pitched business proposals to potential clients, and forged new partnerships towards short and long term benefits. Analyzed and purchased domain names with potential brand, resale or monetization value for investment. Marketed and sold domain names with improved current or potential brand, resale, value. Developed, managed and implemented smart digital marketing solutions such as viral social media applications for clients.
Designed stationery and an Arabic logo for ArabWings - Jordan. Designed multiple commercial Ads for Toyota Jordan. Completely re-branded an industrial company called EIRAD specializing in Trading & Contracting Co. Jordan including Stationery and Logo from concept to completion. Designed company policy labels for Toyota Jordan - 4x4 campaign as well as company stickers and labels. Designed a hiring commercial for Toyota - Jordan.
Developed various online solutions needed by Evernet which specialized in e-commerce and online businesses. Designed and administrated various online marketing and advertising campaigns and tracked measureable results. Designed multiple online websites for clients on behalf of Evernet. Designed tens of logos on behalf of Evernet. Recommended and integrated Search Engine Optimizations into various projects in order to accomplish website exposure and marketing goals. Evernet Inc. was later renamed to Blue Sky Tech. Inc.
Was hired as a Team Leader on a team of Gaming Editors responsible for XboxGaming.com as a part of XboxCenter.com network. Handled all XboxGaming.com duties from development of the backend using ASP and user/administration front-ends. Basically everything from management of the team, development and design was handled by me. Designed 2 user interfaces (layouts) for XboxGaming.com through-out the two years. Managed successful online marketing and advertising campaigns on Google Adwords and other advertising networks enabling us to go beyond our pre-set targeted traffic goals. Educated my team on ways to get exclusive access for Xbox-related news to be posted exclusively by XboxGaming.com. Developed various ASP scripts for the website from scratch (polls system, comments system, news posting system, news archive, games list system and rating). XboxGaming.com received more than 2 million page views in its first running year. XboxGaming.com and another website part of XboxCenter.com network called XboxGamers.com, were featured on Xbox.com as Official Fan-sites; Xbox.com is the official website of the console.
Was hired as a Web Developer using Active Server Pages 3.0. Actively participated with helpful ideas within the first stages of the leading Arabic Community's launch. Developed and bug-tested Jeeran's Help Desk Ticketing System. Moderated Jeeran Discussions section. Administrated Jeerans Music Section.