Creating & monetizing instant celebrity like #AlexFromTarget
Ownership is the ultimate loyalty program
Melinda Moore recently published her first book 'How to Raise Money: The Ultimate Guide to Crowdfunding' available now on Amazon. She is a social entrepreneur, author, a seasoned digital marketer and a frequent speaker at leading technology conferences. With over 15 years as a start-up leader (two exits) and Fortune 500 experience, Melinda combines her passion and experience in health & sustainability, female empowerment, tech & digital media. Her work has been widely recognized by Digital LA (Top 50 Digital Women in 2015), the Green Business Bureau and the National Association of Women Business Owners’ Hall of Fame. Her marketing campaigns have been featured by global brands including Ford, LIVESTRONG, Netflix, Obama for America, Orbitz, Sony, USA Networks, and YouTube. She has forged strategic partnerships with leading business, media, and entertainment figures including Jimmy Fallon, Laird Hamilton, Dr. Phil, Ryan Seacrest and Yao Ming. After selling the successful e-commerce site LovingEco to John Paul Dejoria in 2012, she founded Tuesdaynights, an invite-only networking organization of female executives and entrepreneurs. Her growing list of event sponsors include Google, Lifetime and Silicon Valley Bank. While continuing to establish Tuesdaynights as a preeminent network event, Melinda recently co-founded and serves as the CMO of iConsumer, a leading eCommerce loyalty company that provides cash back and stock. She serves on the board of the non-profit organization a Sense of Home which was awarded CNN Hero of the Year, and is an advisor to LOVE GOODLY, a natural lifestyle subscription service. Melinda graduated from UCLA with a BA in psychology.
Breakr is a location-based anonymous mobile chat platform that enables people to connect around shared experiences.
Melinda is an award-winning innovative social entrepreneur who leverages her connections in entertainment, technology, and Fortune 100 companies to benefit social and environmental issues through the power of business. Angel investor; business advisor; social good consultant Provide integrated marketing consulting services to technology start-up companies edtwist, Breaker, Brut, and exacly.me; develop marketing plans, including mobile campaigns, social media, original content, viral marketing, SEO, SEM, website development and strategic partnerships. Helped launch the domestic violence foundation When Georgia Smiled for Robin McGraw and Dr. Phil which included a website, emergency smartphone app, summit conference and thought leadership plan. Worked with the United Nations Foundations to make Robin McGraw a key spokesperson for #GivingTuesday which featured the Silence Breaker campaign on the Dr. Phil Show and throughout social media.
We are building a collaborative knowledge network.
Entertainment Media Ventures bridges the worlds of business, finance and entertainment with proven success in strategic counsel, creation and activation. Melinda served as the Senior Vice President for Entertainment Media Ventures where she oversaw media investment, talent negotiations and strategic consulting services. Leveraging her passion for green technology, she secured top media partners and corporate sponsors for Solar Impulses historic solar powered flight across America which garnered over eight billion media impressions in partnership with Yahoo!, Google, Discovery Channel and Participant Media. She lead the business acceleration of technology companies including ACTV8, AlphaBird, Buddy Media, The Mother Nature Network, Milyoni, Sonic Notify and ThingLink through strategic partnerships. At EMV, she secured and negotiated all talent deals for the Ford Motor Company including Ryan Seacrest, Jimmy Fallon, Dennis Leary, John Slattery and Hank Azaria.
LovingEco's mission was to build a vibrant community that encouraged conscious purchasing, partnering with leading tastemakers and celebrities, and giving back to vital environmental charities. Sold in May, 2012 to JP Selects.
Rogers & Cowan is recognized as the worldwide leader in entertainment marketing, the firm creates integrated marketing campaigns that blend publicity, promotions, social media, and product placement to enhance or revitalize brand image, extend market positioning and raise consumer recognition levels.
Trailer Park is the world's largest movie marketing and entertainment company, ranking among Adweek's Top #100 U.S. agencies. Current clients include Apple, CBS, Disney, EA, Fox, MTV, Nickelodeon, Sony, Universal, Viacom and Warner Bros.
A creatively-driven communications boutique: advertising, PR, marketing, design, branding, digital media, and corporate communications.