No company affiliations.
Marketing and Business Development expert adept at creating and managing new and existing revenue streams and partnerships. Confessed social media geek. Self-starter with proven strategic and operational experience. Information catalyst with extensive direct marketing and analytical expertise. Multilingual team player and relationship-builder with exceptional communication and presentation skills. Fluent in English, Spanish, German and good knowledge of Italian. Interested in European contacts as well. I am excited about the convergence of old and new media and the creative disruption brought by high-speed Internet. Great fan of the tech startup scene and always curious to hear and see about new ideas and business models. Open to professional contacts within the TMT sector and adjacent areas.
PRTECHNIK Group is the world leader in alignment, condition monitoring and non-destructive-testing solutions for industrial clients.
I help the Indiegogo team with customer acquisition, retention, social media and growth in general.
General Manager of Alloy Digital, the Digital business unit for Alloy Media + Marketing.
I oversee all aspects of TAKKLE.com
Shoeboxed is revolutionizing receipts management for entrepreneurs, individuals and small businesses. I am helping them grow their business. If you are interested in working with them or investing in them, contact me.
Responsible for all of Marketing including customer acquisition, retention, product development etc. I'm always looking for talented people and contacts in the online and sports space! Takkle is the leading social media website for high school athletes.
Responsible for all aspects of customer acquisition (Online, Mobile, TV), retention and product management for premium SMS products and the cellfish.com mobile social networking platform. Managed team of media buyers, creative and marketing. Cellfish Media is part of Lagardere Group.
Responsible for 35 websites and all email marketing. Managing team of 20 FTEs. Areas of responsibility include site merchandising, analytics, testing, optimizing, blogging, RSS, mobile and new online initiatives such as social networking and advertising initiatives. Business Development, strategic partnerships and technological innovation focus.
Responsible for all Email Marketing programs for Bookspan. Team of 6 FTEs managing more than 300 campaigns a month. Improved email revenue by over 70% through new initiatives, list building, and segmentation and streamlining of efforts. Initiated email delivery review comparing all major vendors leading to outsourcing of all email efforts at highly competitive rates. Initiated and launched blogging and RSS initiative for customer acquisition and retention.
Developed several new online and multichannel business models while reporting directly to the President of the company. Successfully developed and launched new online business paradigm (zooba.com) . Acquired significant amount of customers through media buys, paid search, email marketing, affiliate marketing and partnerships within first 6 months after launch. Initiated, negotiated and closed partnership with digital content partner and other multichannel partners.
MBA Graduate Trainee program with project phases in UK, USA and Germany. Implemented new pricing strategy and developed business plan for new concept in UK. Introduced Balanced Scorecard and corresponding realignment of incentive program in UK. Closed successful partnership with Time Inc and developed new customer retention program in USA. Conducted portfolio analysis for Australian business while in Germany (Bertelsmann worldwide headquarters).
Acquired and managed projects for student consulting group. Generated fees exceeding $100k for group and helped two companies (insurance and mobile service provider) to strategically develop their business (led to 1 acquisition and 1 decision against market entry). Managed team of 4-6 consultants per project.
Wrote business plan for new mobile application; helped launch 12snap in Italy and conducted promotion tour. Contributed to strategic shift from B2C to B2B business model.