Memories Begin Here
20+ years in strategic planning and business development marketing Proven success with partner and channel development Demonstrated achievement in audience, sponsorship, solution, integrated and relationship marketing Innate ability to achieve strategic business results through customer acquisition and retention development activities Increased revenue and market share utilizing segmentation, alliance/loyalty marketing programs, digital media, traditional and experiential marketing methods and activities. Strengths in identifying market demand, building sustainable market presence and a demonstrated ability to drive sales and revenue, as well as create influence through strategic opportunity engagement. Experienced working in matrixed global organizations Recognized for leadership of collaborative groups and delivering broad appeal projects on time and within budget. Specialties: Business Development Strategy and Marketing, Relationship Management, Demonstrated success partnering with Senior-level executives, Integrated Marketing, Customer Acquisition and Retention, Marketing Segmentation, Project Management, Channel Development, Mentoring and Team Building, Branding, Market Research, Direct Marketing, Digital Channels, PR/Media Relations, Events Management and Marketing
Developed and executed strategic business growth opportunities utilizing marketing, events and Executive Engagement activities, targeted to C-level Enterprise business decision makers for the 19 state Central Region territory of Microsoft Consulting Services. Responsible for shaping internal and external perceptions, brand positioning and awareness, as well as driving strategic sales integration communications and marketing opportunities to internal and external customers to impact sales, gain market share and increase revenue.
Managed strategic planning and execution of relationship development and integrated solutions sales marketing opportunities to C-level, enterprise, industry vertical customers across the East Region of the U.S. Industry concentrations included Healthcare, Financial Services, Manufacturing, Retail and Professional Services sectors.
Coordinated new product launch and Community Service event activities on behalf of various internal business teams Led cross-group team in coordination of event activities for national product launch 39 U.S. city tour; including managing content and email campaign development, website integration, event logistics, hiring and negotiating contracts with vendors and managing the budget.
Developed and executed strategic thru-partner customer engagement opportunities utilizing channel business development and marketing programs, created to influence and drive channel partner revenue pipeline. Programs included creation of "Virtual Marketing" program; an instructive program series for channel partners on marketing basics, delivered via web casts, and quarterly channel partner online communications and print publication. Responsible for creative, content and delivery process, as well as, promotional campaigns for all channel activities.
Created and executed strategic vertical audience marketing segmentation strategy for targeted, national, small business event series, which more than doubled event registration response rate, improved average event attendance which directly influenced improved software sales.
Provided contracted marketing consultation services to various small businesses. Services included business development, marketing and project management services; including a two-day consumer event with over 40,000 attendees and 150 exhibitors, as well as, business development plans for new anti-aging and wellness offerings for an established medical practice.