No company affiliations.
Leveraging her background as an executive, strategist, and communications specialist, Laurelle F. Johnson prepares startup entrepreneurs to seek funds from venture capitalists, angel investors, and crowd funding campaigns. Laurelle is particularly interested in collaborating with technology, mobile, and ecommerce entrepreneurs. Her focus is on perfecting the startups marketing to prospective investors and getting the owners ready for conversations with investors. This can include: ? Analyzing the viability of the business model from an investors perspective, assessing the best target markets, and identifying the problem being solved. ? Strategizing content of the executive summary, term sheet, business plan, and PowerPoint presentation. ? Developing a compelling pitch that will generate curiosity and interest from prospective investors. These elements hold key considerations for VC and angel investors. In addition to her work with startups, Laurelle has 20 years of Fortune 500 sales and management experience that includes securing $300+ million in contracts, increasing annual sales 800%, and personally closing deals up to $75 million. She has a Pepperdine MBA and a BA in Communication. Her business experience, both at high corporate levels and as an entrepreneur, puts her in an ideal position to craft messages that bridge the communication gap between visionary entrepreneurs and discriminating investors. Laurelles most recent startup-focused activities have included: - Aiding startups in securing $1.5M+ in funding with compelling pitches and materials. - Collaborating on creation of Women in LAVA, a group that improves women's startups access to VC. - Participating on Selection Committee at Tech Coast Angels Fast Pitch to the Angels Competition for tech startups 6 years running. Laurelle welcomes opportunities to network with tech, infrastructure, and women-centric startups; email laurelle (at) laurellejohnson.com.
Work with CEO on creating resources, infrastructure to create platform for growth. Worked to increase revenues 250% in two years and solidify client base.
Working within the Los Angeles Venture Association to create a Strategic Interest Group focused on increasing the accessibility of women-owned businesses to Venture Capitalists throughout the Los Angeles area. Recently completed coaching of first wave of Women-owned businesses seeking capital. Candidates coached made the final cut for the Pitching Event.
Worked with Entrepreneurs on their capital pitch to deliver a clear concise message in under 90 seconds.
Los Angeles (April 14, 2009) - Laurelle Johnson will be honored as Entrepreneur Mother of the Year by Working Mother magazine at a ceremony in New York on May 8. The Working Mothers of the Year are extraordinary moms who adeptly balance career, motherhood and self development with grace and determination, says the magazine. Laurelle joins a select group ranging from high-powered executives to the First Lady of the United States. Laurelle balances being mother of two teenage daughters with a business helping entrepreneurial women prepare to present their companies to angel and venture capital investors. Women are terrified to ask for funding. Knowing what to say and how to say it is key to gaining interest in their products and services. Laurelles business experience both at high corporate levels and as entrepreneur, puts her in an ideal position to craft messages that bridge the communication gap between women-owned businesses and male investors. With her help, women entrepreneurs have raised over $1.5 million in financing. Her workbook Is Your Elevator Speech Taking Your Business To The Top Floor, takes women through a process that helps them present their core message succinctly to potential investors.
$300 Million in Contracts: Initiated and implemented strategic sales plan to acquire large accounts, leading teams to secure over $300 million worth of multi-year contracts with companies like Dole Foods, Union Bank, and Southern California Edison. Revenue Growth: Revitalized under-performing sales department by developing a new strategy for each account and keeping all activities aligned with it, encouraging attrition, bringing in top performers, improving training, and going on sales calls. Results: -Increased annual department revenues from $5 million to $45 million. -Increased departments performance from 56% of quota to 331% in a year. -Eliminated staff turnover for 18 months. difficult prospect after advising her on the best psychological strategy for dealing with him. -Relationship Building: Developed excellent relationships to win new business and expand existing contracts, and coached account teams to do the same. Examples: -Closed $75 million contract with Kaiser Permanente after developing strong rapport with key decision maker. -Secured progressively larger Times Mirror contractsup to $30 millionby leveraging key relationship built with all 24 subsidiaries nationwide.
Coached women centric businesses to prepare for the Pitch Competition for Women in LAVA.