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Choosing the right marketing strategy is not something that you can do overnight. But this is something you need to give much importance, especially if you are running a startup company. There are things you need to consider to make sure that you choose the one that benefits your business most. Here are some of the questions you need to ask yourself if you decide to use direct mail marketing to advertise your trade:
1. What do I want to accomplish?
After knowing what a direct mail campaign is, think of ways how you will measure your success. Also, lay out how you will inform your staff about the program and how they can participate.
2. How much will it cost?
As with other types of marketing styles, the direct marketing campaign will also require a budget. You must consider the possible list purchase amount, the production cost, and the mailing cost.
3. What will be my offers?
You need to check if this will go to different recipient audiences.
4. Who are my targets?
You also need to know how to identify your targets. Check if you expect to have more than one audience so you can plan how to carry out your marketing well. Are you expecting a buying cycle among your audiences?
5. How will I monitor the results?
Plan your call for action and know how to connect your inbound response to the outbound promotion. Determine the response and tracking mechanism to be used and plan if you need to do testing.
6. What format will I use?
There are different kinds of direct mail types. Among these are postcards, letters, dimensional mails and many others. Determine whether there will be a digital component involved and the postage service to be used.
7. How will I follow-up?
Know if there will be special timing for mail deliveries. Lay out the needed contact or follow up the plan to be used.
1. How will I deliver the message correctly?
Check the content of your message and see the relevance to your business. Be specific on what you are offering and know what you want to achieve out of this information that you want to send to the recipients.
2. What are the different uses of direct mail marketing?
This can be used for lead generation, special promotions, launching of products or services, invitation to an event, registration to the event, follow-up to the invites sent, for website traffic generation, in-store traffic generation, online order generation, loyalty programs, grand opening, awareness campaigns, membership retention and membership recruitment.
To sum it all up, when using direct mail as your marketing strategy, pay attention to 3 critical areas. These are your (1) list of recipients, (2) your offer and (3) your creativity and copy. Failure to do good in any of these areas can significantly affect the results of your marketing as well. Also, remember that direct mail marketing is different from general advertising. And if used well, this promises great profit and success in your trade.
If you are looking for a good direct mail agency San Jose, check out print and mail services for businesses.
Doris Butler has not listed any work experience.