The Power is in Your Hand!
I am futurist, economist, business writer with experience in thought leadership and content development in the technology industry. My forte is complex content based on in-depth research that becomes intelligible when told as a story. I have worked for Foundation Productions/eyeCam/LED Wheels/GasonlineMeter, for the last nine years on business plans, industry, competitive and market research, consulting for fundraising, team-building and partnerships.
Supporting fundraising, team building and partnerships with research, negotiations, and writing.
Writing Blog posts on new technologies and their impact on business. I have written about wearables, telecom networks, cloud computing, Analytics including algorithms, digital signage, and mobile devices
eyeCam's portfolio of wearable computing technologies is designed for capturing video in the field of view of the eye for interactive multi-media communications and real-time collaboration. The device is designed as a hub for the Internet of Things. In the formative stages of eyeCam, I helped to chart a strategic course for monetization of the intellectual property including, team development, and partnerships.
THOUGHT LEADERSHIP, WHITE PAPERS, GHOST WRITING, INDUSTRY AND COMPETITIVE ANALYSIS FuturistLens provides business research and writing services with a focus on emerging technology, industry and competitive trends and their implications for strategies to remain competitive in the future. It specializes in synthesizing scattered information to extract the "woods in the trees" industry level stories and the the threats and opportunities available to individual companies. The writing services articulate the value proposition of companies, their product strategies and the solutions they can provide. Marketing Content Writer, Decision Technologies: Completed a case study on a Business and Analytics project completed by the client for a Fortune 500 security software company, May 2012 Ghost Writer, Twilio through Solvate, Wrote a column on Cloud Telephony and associated applications which are leading to the decline of on-premise plain old telephone call Project Manager/Writer, Empire Research Group, September 2010 Present (1 year 1 month), Virtual/San Francisco Research and Writing core stories or presentations which use the power of compelling information to drive the strategic buying criteria of companies. Completed a core story for an IT services company with a focus on mobile and collaboration solutions. Completed research document for a business advisory firm in Western Australia.
Completed market research for a marketing plan prepared for a telecom services client in the enterprise voice market Completed a marketing plan for a client in 4G mobile core equipment industry. Reviewed market and competitive trends in heterogeneous intelligent networks for services delivery and traffic optimization in the first draft. The plan discussed strategic insights for go-to-market options in global markets especially the Asia-Pacific region, carriers to target for the market launch, entry strategies for the global roaming markets, opportunities in aggregation of traffic and back-haul and M2M markets in the second draft. The final draft proposed opportunities for strategic alliances with platform and systems integration companies and related industry organizations Began work on three whitepapers on applications of Evolved Packet Core on mobile broadband networks. Completed the first white paper on Managed traffic for optimization and cost reduction Completed second white paper on the reinvention of Wi-Fi hotspots as managed networks with quality of service comparable to cellular networks. The paper discusses the role policy and subscriber management at the edges of the network plays in seamless mobility, cost reduction and services management. Prepared a proposal for Use Case analysis of intelligent networks Contributed to the update of a marketing plan for a client in the Automated Supply Chain Industry. Researched the impact of generics competition on pharmaceuticals supply chains, outsourcing of medical devices production to EMS companies, systems integration on competition in Supply Chain Management and continuous flow of inventory. Additionally, reviewed the adoption of RFID.
Demonstrated thought leadership with blog posts for the company blog and related social networking on Linkedin and twitter. Completed white paper on normalization of Microsoft SCCM data for IT Waste Reduction
Wrote articles on policy issues related to IT, Telecom and Health Sector occasionally.
Proposals: Completed a proposal for California Energy Commission for dispensed fuel measurement, two more for Urban Fleets and construction industry. The proposals made a case for energy content measurement instead of fuel volume measurement. Completed a proposal for use of LED Wheels by Automotive Dealers. Presentation: Prepared a PowerPoint presentation for Eyecam, a mobile video communications solution. Business Plans: Completed a comprehensive business plan for a vehicle based mobile digital signage solution developed by LED Wheels including an investor presentation. The plan included market research, segmentation plan, financial analysis and strategy for deployment of the new technology. This was completed in June 2008. Also completed a business plan for GasolineMeter, a fuel cost reduction technology, in September 2008. This includes an analysis of variances in measurement of purchase, consumption and accounting of fuel, review of adoption of fuel cost reduction technologies, a cost-benefit analysis of measurement technologies versus new car purchases and a financial analysis.
Completed project to write financial content on challenges of risk management and compliance when US companies expand overseas.
Completed a thought leadership paper on the role of international procurement offices in efficient operations of global supply chains. In addition, I completed a case study of Celestica.
Completed a white paper and a web cast, in collaboration with Dr. Lorien Pratt of Stratecast, on the use of business intelligence tools in IT operations. The white paper and the web cast were done for BEZ Systems which is a leader in workload management and predictive analytics for service level management of IT for achieving business objectives.
Designed a Web 2.0 site for social media type investment and retirement content. I was also involved in decision making for all aspects of the newly formed company in consultation with the President of the company, James Wood currently based in Latin America. The project has been abandoned by the promoter.
Marketing analytics: Brand and ad performance metrics analysis. Same market space as Dynamic Logic
Wrote an article on impact of political cycles in the Anglo-Saxon world on the prospects for equity valuation.
Involved in campaign management for PPC campaigns for three clients and report generation.
Analysis of SMB channel metrics with Excel and Crystal Reports
Conducted market research in the security solutions industry to assess the strengths and weaknesses of the incumbent.
Completed a presentation on Taguchi methods for testing ad effectiveness in an online environment. I also worked on two accounts--Investors Business Daily and Adobe helping to prepare their media plans. My focus was on finding ways to align the marketing strategy of the company with the approach to online marketing. I was involved in the selection of key words that would improve click through rates.
Wrote content on business intelligence that included > Impact of Sarbanes-Oxley on BI design > Balance scorecard and performance management > Predictive Analytics > Comparisons of vendors in BI > Architectural designs of individual vendors > Value proposition of alternative architectures
Completed market research in the enterprise software sector.
I taught a course in economics to undergraduate students
Training high school students in the art of leadership in the technology industry
Completed research on hedge funds industry
Completed a research report the impact of storage area networks on wireless applications in telematics, digital photography, location based applications, CRM, medical applications.
Completed regional market research in the broadband segment of the telecommunications sector besides other next generation products like VPN, Web/Applications hosting and Exchange hosting.
Wrote features on business trends
Wrote articles on the editorial page with a focus on deregulation of the Indian economy. The articles covered the Indian and global software and telecommunications industry and related economic policy issues affecting relocation to India. Additionally, wrote on macroeconomic issues of financial industry, trade policy, growth and fiscal policy.
Contributed to editing and writing a report on deregulation of small scale industry in India. Report was sponsored by the Ministry of Industry. Chairman: Abid Hussain and Secretary Dr. Rakesh Mohan
Completed a consulting project on "Governance and the Private Sector" with a focus on consumer protection and intellectual property protection. Negotiated the terms of the contract, managed four members of the team. Wrote and edited the two reports. Prepared a report on consumer protection in the Indian Telecom industry
Edited a page "Marketplace" and wrote features and editorial page articles.
Completed an economic research project on the competitive performance of Indian textile industry in the world economy in comparison to East Asian producers.
Revised the study on Indian Machine Tools Industry for the World Bank.
Conducted economic research for the formulation of trade policies for the annual budget.
I completed a research study on the Indian Machine Tools Industry for the World Bank.
Conducted economic research studies on the Indian energy industry and wrote a paper on Longwall mining. Collaborated with University of Lund, Sweden, academics to research the Indian machine tool industry and jointly published a paper in Economic and Political Weekly Participated in a global research study of imports of technology into India and its impact on learning, local technology development
Wrote briefs on economic policy for Indian industries.