Work Experience
Summary
Currently I am the Senior Marketing Manager at Super Bell Jewelry, where I was promoted in less than two months due to my efficient time management and in-depth industry knowledge. In this position I helped to build a brand new innovative program for the jewelry industry. This included strategic planning with the CEO and top company executives, copywriting, brand identity, writing a sales trading manual and training the sales team on the program and how to introduce it to vendors. I also traveled to tradeshows across the country to speak with vendors about the upcoming launch, as well as with the CEO to our largest clients to present the program on a one-to-one basis. Once the program launched I was able to garner over 100 vendor sign-ups to participate in the program in under two months. Participation in product and program development meetings and decisions is another key role of my position. I then amalgamate the finalized ideas into well written marketing materials to promote new products internally and externally.
I have also worked at an eclectic array of companies, in a variety of industries, providing me with experience in many facets of the design and marketing industry. With a reputation for meeting the most challenging organizational goals and objectives, I am able to work under extreme time constraints and very defined financial and design limits to produce quality materials. I have an aptitude for synthesizing ideas, generating the creative component and telling a story in a visually compelling fashion plus produce a variety of ideas and models that demonstrate different approaches to the solution.
In addition I have a Bachelor of Arts in Graphic Design and extensive experience working with Photoshop, Illustrator, InDesign, Quark, and PowerPoint on both Mac and PC platforms.
I pride myself on following a very firm conviction of mine: that every business is a service business and, to succeed, must address the distinct needs of each customer.
January 2013 - Present
Senior Marketing Manager
Super Bell Jewelry
Oversee the graphics and marketing department and directly supervise one graphic designer
Involved in the creation & implementation of a new program for the jewelry industry to strengthen our vendor relations and grow profits on a monthly basis
Provide the branding identity and story writing for new products to create brand recognition and heighten overall visibility of the SBJ name
Attend meetings with the CEO and top executives to participate in the strategic planning for new products and future company growth
Create graphics and copy for marketing materials, training guides and advertisements to educate the public about SBJ products and internal education for the sales team
Train the sales team on new products and programs and how to present them to vendors in the most positive and enticing manner
Travel across the country to attend company tradeshows, and meet one-on-one with top clients, to educate current and future vendors on our new program
2010 - Present
Freelance Graphic Designer
Transformations
Originate logos & branding for different product lines to enhance visibility and identity
Create and write copy/edit company information to produce content that is clear and understandable to the target client base
Work with CEO to generate new concepts and marketing material ideas to best highlight the company
Design dynamic and detailed PowerPoint presentations for the owner to present the health benefits of the program to potential and current clients
January 2007 - Present
freelance graphic designer
Self Employed
Design post cards, logos, business packets, marketing materials, banners, signs, billboards, etc. Any kind of print work is doable!
May 2010 - September 2011
Regional Marketing Director
Keller Williams Realty
Implemented the marketing strategy for nine individually owned offices to present them as a cohesive high-end real estate entity
* Met tight weekly advertising deadlines and regulated the overall appearance of all marketing materials to ensure only the highest quality product was ever seen by potential clients
* Created the weekly Regional Caravan Spread for the MLS Magazine, solely placing $1 million + properties, to promote the company as luxury real estate specialist by selling spots to six different agents each week
* Wrote & edited text as well as property photo retouching for each spot; laid out the two page spread & submitted to the MLS
* Managed the weekly LA Times spread for Saturday and Sunday by processing requests from agents, making sure the information was implemented to the appropriate website & detailed proofing with a co-worker to ensure a mistake-free final product
* Lead Eblast email campaign to emphasize the luxury properties throughout the company to potential clients and recruit agents from other agencies
Responsible for the agent billing of two offices
January 2007 - June 2010
Freelance Graphic Designer
Charlie Lapson Group
Conceptualize advertisements, flyers and other marketing materials to widen the public knowledge of their fashion designs
Design line and style sheets, design and assemble press kits to present products in the best light possible to potential buyers
Heavy photo retouching of celebrities with Charlie and/or his products to use for public promotions and on their website
June 2008 - August 2008
Freelance Marketing Coordinator
Bridges to Recovery
Created new imagery and edited all text for the website to help increase traffic and gain potential client interest
Coordinated and directed photo shoots of two soon to open locations to use in promotion of their grand openings
Designed open house and other invitations to upcoming events and lectures as well as advertisements for industry magazines in order to increase public awareness
Updated their database using Salesforce to ensure all contact information was current as well as add new contacts obtained from internet research
March 2007 - March 2008
Interim Marketing Director
Olympia Medical Center
Responsible for marketing the hospital to advance public knowledge of its programs and emergency room services
Participated in on and off-site health fairs, lectures, and events to further community awareness
Attended meetings with other department directors and physicians to discuss how to best market their individual programs
Designed marketing materials for many different departments and specialty programs including brochures, flyers, advertisements, web banners, signs, posters, invitations, postcards and their billboard
Coordinated community outreach events, in-house luncheons, lectures and meetings
Met directly with the CEO to take letter dictation and make decisions to utilize the department in the most effective manner
Handled advertisement placement in local newspapers and magazines by working directly with outside contacts and vendors
Wrote and edited the employee newsletter to keep staff members informed of new or changing hospital policies
February 2006 - August 2006
New Business Development Representative/In-house Graphic Designer
Avalon Communications
Responsible for developing new business leads and gathering new business intelligence to assist in marketing efforts
* Coordinated promotional direct mailings and identified new markets to increase business revenue by computer research and market analysis of local businesses and industries
* Identified, submitted and coordinated bid responses to large corporations, educational and government institutions
* Handled any design projects as needed for clients as well as all in-house design work to keep company image up to
November 2004 - February 2006
Advertising Coordinator
Sotheby's International Realty
Worked directly with agents as well as press houses and printers to implement individual advertising identities for the agents that complied with Sotheby's corporate standards.
* . Managed agent advertising campaigns from start to finish by developing a wide range of marketing tools, including promotional materials, direct-mail pieces and web advertisements
* Handled all marketing and advertising for over ten Southern California Sotheby's locations with over 800 agents
November 2002 - October 2004
Creative Services Coordinator
John Wayne Cancer Institute
Worked directly with doctors and researchers to educate their peers and the public on the latest advancements in cancer research by designing brochures, presentations, recruitment manuals, training booklets, employee manuals, and volunteer pamphlets
* Created and conceptualized flyers, posters, and invitations to fundraising events that increased revenue and funding
* Used digital camera to photograph items to enhance presentations and digital movie camera to record doctors' presentations for them to compare studies from around the world
* Spearheaded and ran the intern program by attending career fairs, gathering resumes and setting up interviews with potential interns as well as delegating and reviewing interns' assignments
* Met with printers for press checks and gave final approval to ensure quality prints
February 2002 - July 2002
Graphic Designer/Word Processor
Invitational Promotions, Inc
Designed flyers and ads in Quark to increase attendance at co-sponsored credit union/car dealership sales
* Worked on projects for up to 16 different people at a time including editing and re-created logos for credit union letters
* Updated financial rebates on their website with Go Live and Dreamweaver
February 2001 - November 2001
Assistant Advertising Designer
Primedia (formerly Peterson) Publishing
Designed advertisements, created catalogs and various special assignments to enhance automobile publications for more than ten different magazine titles including Motor Trend
* Pre-flighted advertisements designed by clientele to make sure they were press ready
* Manipulated client designed advertisements to fit press house specifications and dealt directly with the press house on handling of advertisement output to produce the best quality product
December 1998 - December 2000
Graphic Designer
ProMedia Printing 7921
Designed flyers, pamphlets, and brochures for clientele
* Worked on cutting, wrapping, binding and platemaking machines
* Assisted owner in creative decisions
Santa Monica, California, US