Like Google Analytics for Brick & Mortar marketing - A $330 billion dollar vertical
Being a successful entrepreneur who has helped take companies from startup to IPO, Erik jumped at the chance of attacking a large, under-served market and founded Observa with Hugh Holman. His past includes being the senior engineering manager during a public offering, profitably merging acquired technology companies, and creating digital marketplaces. Erik’s engineering prowess was put to the test developing the initial Observa platform, keeping him out of the mountains… well, at least on poor weather days.
Co-Founder of Seattle startup helping brands measure marketing execution. Observa's vision is to deliver the most dynamic and efficient real-time, real-world information collection and analysis platform. For consumer brands, our goal is to deliver similar visibility over brick and mortar marketing as can be achieved in the online world. Think about Google Analytics for every product on a shelf, in any store. For organizations doing research, our goal is to help leverage the population to collect information in the field as needed, any where and any time. Service was launched in the Greater Seattle Metropolitan area in November 2015, and has since expanded to include all of Washington and California.