Our Apparel: Cleans Beaches, Raises money for Non-Profits dedicated to coastal conservation, and saves tax payers money. BE THE CHANGE!
You see, all too often, while out in the ocean, I notice trash floating in the line-up. I also find myself stepping on bottle caps, cigarette butts and other random pieces of plastic while walking down to the water. I was tired of watching this get worse, so I began doing some research to see what I could do to help change this -- and it hit me. The light bulb was bright, bells were ringing, and alarms were sounding. It was time for action! I would take my new idea, along with my Coastal Playground lifestyle, and turn it into something that would really give back to our communities. This is how the 50/50 concept came about. I decided then that with the clothing I designed, 50 percent of proceeds from our sales would be given to organizations that help keep our beaches clean and also educate the public on these issues. The fact I would be able to give back to the community through my art and help preserve our playground for the next generation is more fulfilling than any amount of money I could ever make. And, in a small way this is a somewhat selfish endeavor. I want nothing more than to be able to one day surf clean waters with my daughter, and build sand castles with her children. In early March 2010, Coastal Playground 50/50 became official.
At Coastal Playground we believe in turning passion into action. Art, photography, sport, and activism are all brought together to create a lifestyle brand aimed at fighting pollution. My job is to give people a platform to express their vision, give back, and ultimately have a rewarding career pursuing something they truly love.