DigitalHealth pulmonary and speech connected medical devices
Mark loves "100x Thinking" and taking that approach to fusing new technology and research with pulmonary therapy and speech pathology diseases to solve old problems in Health Care. He's passionate about DigitalHealth, mHealth, CrowdsourcedHealth, Connected Medical Devices, Sensors, Software, Digital Marketing, Algorithms, and Apple's new ResearchKit - it is a game changer to move medical breakthroughs forward utilizing the crowd. He received his BA from UCF and MBA from Rollins College. Mark is also a Lifework Leadership alum, founder of the Rollins Business Journal, Dream Builder, was VP of the Rollins MBA Alumni Board, soccer player, and was nominated as Most Influential Businessman by the Orlando Business Journal.
I research and write case study articles about digital marketing
We are a story marketing firm that collaborates with relationship driven brands to leverage the power of their story online, onstage, and onsite.
www.xecorporation.com OUR TECHNOLOGY XE's XE-700 Business Management Engine is an all-in-1 software that bolts into organizations with 10 to 10,000 employees that will improve the way they run their company the day they turn it on. XE-700 is part .NET 4 and part Open Source. WHAT IT DOES It gives a CEO and management a real-time window into what their best and worst clients, vendors, and employees are doing to further the success of their company. It does this by managing all parts of a company - marketing, sales, project management, work orders, inventory, scheduling, and people management. UNIQUE TO XE Green Module - Inside XE-700 is a module that helps a company become Green and stay Green. Goals Module - Addresses a leading issue facing all CEO's - finding and keeping the best people. The Goals module, using Covey principles helps employees meet their business and personal goals. We believe people value their families more than their job and XE-700 helps a CEO help his employees have a balanced life.
www.kingdomracing.net Kingdom Racing is an IRL - Indy Car racing team. We also have an Indy Lights team this year. Our next big race is the Indy 500 in May. We have one goal - to bring 1,000,000 men to Christ through motor sports. Kingdom Racing made history as the first faith based organization to ever compete in the 100 years of the Indianapolis Motor Speedway by qualifying the No 22 HP/Kingdom Racing entrant and finishing 14th, on the same lap as the winner of the Indianapolis 500.
Accounts Payable and Created custom databases for Operations and Field staff.
I am single point of contact and responsible for developing and working across multi-disciplined teams to advise and develop digital marketing initiatives for the 5 divisions of our company. I am also single point of contact for our Pharmacy and Online Ordering business units. QUALITY - Collaborate with IS, Creative Services, CRM, and Vendor teams to design and develop optimal customer buying journeys online. SEARCH and ANALYTICS - Organic Search Engine Optimization (SEO) and (SEM) - Measure customer behavior on Publix.com and all other Publix owned media. Then provide insights on how to improve the customer experience to increase brand engagement, loyalty and sales online and in-store. CONTENT AND DIGITAL CUSTOMER EXPERIENCE - Work with the IT, CRM, and Creative Services teams to formulate, recommend and help implement digital campaigns depending on business goals. - Recommend digital content creation and delivery strategies via email, landing pages, mini-sites, social, and on sites. - Identify the appropriate social media channels for proposed campaigns DIGITAL LEADERSHIP - Become known in the industry as a company that is leading and setting the standards for digital marketing. Publix Supermarkets is one of the 10 largest-volume supermarket chains in the U.S. We are a Fortune 100 company and are consistently ranked as "most admired company. "100 best companies to work for," and we're ranked #1 in customer satisfaction in a national survey conducted by the ACSI.
In 2010 I headed up the digital rebranding of the YMCA website to match the worldwide initiative to change the look and feel of the brand and get people to see the Y the way it used to be - the center of communities. In 2013 we started a project to improve the customer experience while converting the site to be "responsive." I implemented the Customer Buying Journey framework into the project as well. I was given more creative and strategic freedom since Jan of 2013. I worked closely with teams of up to 6 different disciplines at the Y from CMO to membership coordinators as we planned, mapped, and executed on this project. It is one of the most rewarding experiences I've had to date with a brand.
Soon after receiving my MBA I ventured out from the safety of a Fortune 500 to start XE with $5,000 and a dream to create a software application that would streamline the inner workings of companies. I took the company from zero to a million dollars within the first year of launching our software app. I was responsible for budgets, strategy, sales, and hiring/leading my team of 10 employees and a number of freelancers. I’ve worked for a number of brands over these years. From an Indy 500 race team, to a sod farm, Suntrust Bank, a US Congressman, Subway, UCF, YMCA, and various startups. My dream, to break down the silos across departments and divisions in companies was realized 4 years after starting the company. I envisioned and architected an ERP software application from scratch. The end product was an application that tied marketing, sales, HR, customer service, accounting, inventory, project management, and other procedures and departments together in one place. What I learned the first 8 yrs at XE was priceless in doing this work. I would first access the landscape of the organization and identify issues in processes and departments. Then modify our application (XE-700) to help solve those problems and then implement it using the team approach. Some installations took up to 2 yrs and hundreds of people to pull off. For the last 6 years I evolved to focus on digital marketing and social technologies. In this time I've created and executed a number of social media campaigns, email campaigns, content marketing strategies and campaigns, online rebranding projects, mobile app development, and website design. 3.5 yrs ago I started studying what makes a brand more successful than others and found a common theme. They have a similar framework. From that research I created the Customer Buying Journey. It's a methodical approach to identify the journeys customers and brands take together in going from prospect to customer to advocate.
We are a story marketing firm that collaborates with relationship driven brands to leverage the power of their story online, onstage, and onsite. We created a template approach to quickly capture your brand core story, your target persona's stories,then inserting them into the Customer Buying Journey framework to help your brand tell the right stories to increase your ability to rise above the noise on the Internet and be relevant to your target persona's.
Rebranding Of Organization: www.fpea.com Second largest home schooling association in the nation. We redid their entire brand, including the website, database, brand stories, 4 magazines they publish, social media campaigns and strategy as well. This was a major project in that I had to work with volunteer representatives from around the state to get work accomplished in a timely manner. Advocacy Campaign: In 2012 I created and implemented an advocacy campaign with key people from the FPEA utilizing dozens of volunteers to become unpaid sales people, customer service reps, cheerleaders, connectors, and story tellers for the FPEA brand on social media channels, PR sites, and on the ground reporters. This project was an exercise in digital strategy, project management, creativity, HR, motivation, and execution.
SOCIAL MEDIA CAMPAIGN: www.ucfalumni.com Social media campaign to strengthen the schools brand by bringing a number of social networks together for the purpose of creating new revenue channels, alumni participation, surveying them about what they love and hate about the school, collecting and updating thousands of email and contact records, and educating alumni of the many facets of UCF they are not aware of. MOBILE APP DEVELOPMENT: http://itunes.apple.com/us/app/ucf-alumni/id401233068?mt=8&ign-mpt=uo%3D4 We launched the first iPhone application in the school’s history for the alumni department, almost 230,000 alums strong now. The goal of the app is to strengthen the bond among alums, increase participation, provide more resources to them, and get them more involved in sports and other activities at the school. Please go to the Apple store and search for “UCF Alumni” to find the app. The app is currently receiving a 5 Star status. Please read latest reviews at the Apple store when you go to the app.
I was in charge of the social media strategy and website strategy including calls to action, mass email campaigns, social campaigns to increase fund raising, volunteerism, and to manage the online reputation of Mr. Webster and to combat the attacks by his opponent. We were out spent $1,000,000 to Mr. Alan Grayson’s $4,000,000 and won in a landslide victory. We practiced dozens of tactics to build brand awareness, raise money, and keep the competition guessing and following us every step of the way from the primary which we won over a large number of candidates, and then to win the general election.
Case Study Of This Campaign - http://www.casestudiesonline.com/flagler-bariatric-boosting-surgery-numbers Flagler Hospital Bariatric found they could not accurately track new leads or new surgeries by using traditional marketing (TV, billboards, etc.). I helped by formulated a comprehensive social media campaign that utilized offline and online tactics to create buzz around their brand, establish an on-going conversation around their services and engage members of their community to refer their friends to attend Bariatric seminars and then become new patients of Flagler. Tactics: Customize Facebook Landing Page Re-branding of the Facebook page via landing pages and other customization to better control the experience for users. Create Online Invitations for Events Promotion of Flagler Bariatric Events using social networks to gain more attendance Launch a Referral-Based Giveaway Created a referral-based Wii Fit Giveaway requiring entrants to “like” the Facebook page and to refer a friend to attend one of the Free Seminars held by Flagler Bariatric. Online Surveys Designed and promoted surveys to gather feedback specific to social efforts from the Bariatric community Fan-Favorite Recipe Module on Website Creation of Fan-Generated “Menus”, where current and past bariatric patients shared their favorite recipes/meals to eat that are bariatric-approved. “Spotlight Fan” Facebook Contest Patient submitted Before & After pictures as part of “Spotlight Fan” Facebook Contest to increase support and conversation among fan community. Campaign Results: Cut marketing costs by 93% by switching from traditional media to social marketing. Increased Facebook Fan Page conversation by 5 times Increased visits to the Facebook Fan Page by 400% 30% participation rate with online survey after 5 weeks
US leading multi-million dollar event planning subsidiary of Mears Transportation. I designed, strategized, process engineered, and built 2 Operations/Sales/Marketing software applications and implemented them for them. I dealt with up to 100 different people and a number of internal teams inside Hello Florida with my employees to build the systems. I ended up selling my technology to them and they have since built onto it to make it one of the leading software applications in the industry. Since Marketing and Sales processes had been my focus, I paid great attention to what makes a marketing effort work and what does not. Learned valuable lessons. They are now one of the leaders in profit margins and sales in the entire USA.
(DiPasqua franchise - they own 100+ Subway locations) Strategized, managed, and implemented a software app that would alert management of discrepancies in stores where food, bread... counts were out of projected norms. My app was able, within weeks of implementation, to cut employee theft. The software app could identify product/inventory outliers. It gave daily alerts when product ratios were out of balance - usually meaning that employees were giving away sandwiches to customers.
I customized our CRM module of XE-700 just for Suntrust sales and account managers to replace ACT contact management software they were using. I learned their sales and marketing processes and then re-engineered our processes and features in XE-700 to work specifically for them and improve efficiencies and customer service.