Venture Capital: Crowdsourced
Clio Hall of Fame copywriter. Creator of famous ad campaigns, "I Can't Believe I Ate The Whole Thing" and "Try It, You'll Like It" for Alka Seltzer. Howie was one of the five advertising icons featured in Google's recent documentary which can be viewed at www.projectrebrief.com. He is also the writer of one of the most popular advertising blogs at www.madmensch.com. In addition to being a high-level strategic marketing thinker, Howie spends most waking hours (and some in the middle of the night) coming up with ideas that change things, grow companies and make the world a happier place.
Phelps is the second largest independent marketing communications agency in L.A. and the only one listed in the top ten for both advertising and PR. This is a major contributing factor to the agency's ability to integrate all communications so they speak with one voice, which helps build powerful brands. A testament to this is the agency's enduring relationships with quality clients such as Panasonic (27 years) Public Storage (7 years) City of Hope (14 years) Tahiti Tourism (19 years.) As Chief Creative Officer, Howie helps lead the strategic and creative thinking that delivers great work and builds our clients' brands.
Creative leader, with partner Bob Pasqualina, of red hot creative agency whose major claim to fame was to launch the first car rebate program for Chrysler Corporation on the 1975 Super Bowl.
Successful creative ad agency with major clients including Jack in the Box, Mervyn's, Nestle, Bally's Health & Fitness, Dep products. Grew to $100 million in billings and listed as the largest producer of broadcast in the West. Sold to Phelps in 1997.
Creative leader of 200 person New York based creative advertising agency with major accounts like Columbia Pictures, Max Factor Cosmetics, Jack in the Box.
This is the Iconic creative agency where Howie and his partner Bob Pasqualina broke through, creating Clio Hall of Fame commercials "I Can't Believe I Ate The Whole Thing" and "Try It You'll Like It" for Alka Seltzer, as well as award winning TV and print campaigns for Diet Rite Cola, Hush Puppies shoes and several other major brands.