Self service distribution for independent content creators.
Founder of MoPix ; previously Biz dev, marketing and strategy professional. Founded mymag.com, 100ue.org and worked with large brands looking to invest in the digital and mobile entertainment sectors.
Leading business development, strategic partnerships, marketing strategy, industry alliances, that focus on growth for Switchcam. Goal is to provide the fastest, easiest solution to publish multi-camera videos of live action events.
Self service digital distribution for independent content creators MoPix, provides the self-service framework independent filmmakers and video content creators need to brand, distribute and sell their work directly to fans via the web, Apple iOS and other mobile platforms and digital media products. The company closes the gap between traditional distribution channels and the demand for direct distribution by giving amateur and professional content creators a turnkey way to monetize video and feature content in a digital multiplatform world. Currently over 3,000 independent titles distributed. Featured in Techcrunch: http://techcrunch.com/2012/08/13/mopix/
100 Urban Entrepreneurs is a non-profit organization dedicated to helping provide a meaningful, long-term economic boost to urban communities throughout the United States by supporting entrepreneurship at its earliest stages. 100 Urban Entrepreneurs has a goal to dismantles urban entrepreneurs main obstacles lack of access to information, capital and professional networks. Creator and Program Director of the signature eight-week startup incubator program. Mentored more than 50 promising urban entrepreneurs. Developed strategic partnerships with organizations including the White House, Black Enterprise, LRMR and various HBCUs.
MYMAG, a publisher of single-edition, collector's-item celebrity-edited magazines. MYMAG collaborates with popular celebrities to create unique personalized magazines and related content, timed to align with specific product launches and events. Among the tastemakers who have published MYMAGs are spiritualist Deepak Chopra, actress Olivia Munn, director Brett Ratner, mogul P Diddy, boxer Floyd Mayweather, and actor Danny Trejo. Perform the duties of Marketing Director Establishes strategic marketing direction for each magazine release, including plan, budget, acquisition program and leading coordination of social media efforts amongst the celebrity, brand sponsor and publisher teams. Collaborate extensively with celebrity and brand sponsor teams to create engaging online promotional programs that promoted content syndication and viral growth. Lead the execution of key online acquisition programs including search (natural & paid), viral tools, syndication, and online advertising Secured exclusive promotional and strategic digital distribution partners for each magazine, including establishing a worldwide distribution deal with Zinio to deliver MYMAG to more than 20 million Zino readers and bringing MYMAG a total audience engagement of 25 million+ per issue.
Company which I operated as a innovation think tank specializing in new technology product development for all my ventures & consulting. Worked with publishers, brands, agencies and celebrities. Created six of unique iphone app titles. Language Master launched as a top 10 education app in the UK & US. Birthday A La Carte was the featured app from the iPad product placement on Modern Family. Developed and launched the Dark Prophecy Interactive IPad app with CSI creator Anthony Zuiker. The interactive book app was featured by Apple and a top grossing & paid app in the book category. Worked with Random House to create a Facebook game allowing players to compete for a chance to be the Mayor of Seussville. Developed a brand platform MGM Hospitality, defining the global branding, digital strategy, messaging, experience and brand vision for the corporate, Skylofts, Bellagio, and MGM Grand Portal/websites.
Led international brand strategy development for HPs Technology Service Group & Channel Partner advertising. Guided strategic development and creative conceptualization for enterprise and entry-level servers and storage, including discovering and interpreting insights from research, developing and presenting all strategic positioning, and working collaboratively with creative teams to spark, build and express creative ideas Responsibilities included: target identification, insight exploration, creative brief development, tracking and effectiveness analysis, strategic positioning, messaging frameworks, creative evaluation, commissioning qualitative and quantitative research and moderating focus groups.