No company affiliations.
I have been working in a creative environment for 8+ years. Moved from a small creative studio to one of Mexico's best Advertising agencies, The Alazraki Transmedia Network. I was in charge of building a research department inside the agency that provides actionable insights to 6 different companies inside the Network. My passion is insights & trends, based on behavioral evidence. I believe that every strategy needs insights from common people, following them on their path to becoming loyal customers (while addressing a need, adding value). Today, I lead an incredible group of creatives and I'm constantly involved in strategic proposals and trade marketing programs for clients in different sectors like Philip Morris (Marlboro, Delicados), Adidas and Yahoo! I'm a great team player with creative skills, full of ideas, eager to learn more. Innovation and forward thinking is something I live and work with every day.
Chief Insight Analyst for CultureWaves México.