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Technology and commerce change daily. So, the diversity of my background is more valuable than its relevance to any one industry or to market size. I exist 'outside the box,' and so do my deliverables - in any context, from agency work to concept-to-launch contracts. Above all, I believe in products I design, ship and manage/market, and I think having faith in what you do is the foundation of success.
Engaged as the first product strategy and usability (design/UX/CX) specialist to work in the world's leading tech innovation lab in the health information space. Strategic focus: explore complex multi-dimensional health data and pioneer big data systems and innovative approaches to collecting, analyzing and organizing transactional data and image scans used to explore, diagnose, and treat brain diseases. Typical day: brainstorm (pun intended), meditate on new features, discuss product strategy, produce MRD/PRD and roadmap inputs, ship rapid prototypes, repeat. Areas of expertise: big data platforms, financial analysis systems, storage and archiving tools, sites and mobile products to ship enterprise-level solutions.
Managed brand and product innovation of a highly-internationalized B2B suite of web/mobile/cloud and industrial products in the travel and hospitality space.
(Note: this role was in part concurrent with the AGENCY role at U.P. shown below) ▼ Role... Managed cross-functional enterprise-level effort to design, develop, deploy and grow a highly customizable B2B platform (PaaS) for real estate transaction management and lead generation, servicing 1400+ real estate agent/broker boards and 1.3+ MM real estate practitioners, reaching 50+ MM global consumers. Sold in 2011. ▼ Summary... My ‘lean and mean’ agile team designed ‘from scratch’ and shipped this powerful SaaS product in under a year to generate consumer real estate leads by managing. The product’s target audience consisted of 1.36 million agents, brokers and other practitioners (lenders, attorneys, inspectors, etc.) – initially in North America as a free service and eventually across the globe in four fee-based market segments. The platform (a fully functional demo is available on request) included (a) a public web portal, (b) a plugin for MLS (multiple listing service) providers, (c) an API for integration with electronic lockbox manufacturers, and (d) a collection of powerful APIs for MLS and board integration with consumer-facing sites (e.g., Realtor.com). The product debuted in 2007 and was broadly accepted, reaching over 400,000 active users and over 200,000 international paying clients in under 2 years. The product later became part of the Real Estate Transaction Standard (RETS) used by the Real Estate Standards Organization (RESO.com).
(Note: this role was in part concurrent with the EARLY-STAGE STARTUP role at Front MLS shown above) ▼ Role... Led all cross-functional aspects of design and launch of the first-in-the-industry mobile learning app, leading to enrollment growth from under 500K to over 600K students. ▼ Summary... Led a team of consultants and contractors consisting of 7 product generalists, designers and developers who collaborated remotely and met twice a month to develop a truly disruptive mobile education application in under a year. Core responsibilities included working with internal and external stakeholders to define the project scope and the product’s roadmap, leading the product’s UX/CX design (including information architecture and the “look and feel” of the app, from low-fidelity wireframes to pixel-perfect prototypes), conducting usability testing/studies, handling most aspects of QA and testing, plus managing the initial post-deployment product iteration. Further contributed to two marketing projects to grow the new enrollment pipeline. The mobile application was released in 2009, and a year later the university reached its record enrollment number of over 600 thousand USA students – an increase of over 20 percent from the year before (during a recession year). Over the following year (2010), adapted the mobile platform for use with other colleges in the U.P. global education network.