No company affiliations.
Technology and commerce change daily. So, the diversity of my background is more valuable than its relevance to any one industry or to market size. I exist 'outside the box,' and so do my deliverables - in any context, from agency work to concept-to-launch contracts. Above all, I believe in products I design, ship and manage/market, and I think having faith in what you do is the foundation of success.
▼ Role... Part of the world's foremost - funded by Stevens/Sequoia - private neuroscience innovation tech lab with over 10 million global users and over 100 enterprise-level clients. Connecting the dots between strategic product roadmaps (MRDs/PRDs) and customer/user experiences (UX/CX), my team and I drive forward the feature mix, usability, market strategy and end-to-end experiences (both UX and CX/XD) of a diverse range of tools/products - including software and hardware, from big data analytics tools and neuroscience VR modules to brain MRI systems and secure brain imaging storage solutions - that make the world better by making sense of the human brain and by helping diagnose, treat and prevent diseases like Parkinson's, Alzheimer's and brain cancers. ▼ Summary... Collaborate with advanced neuroscience facilities (our enterprise-level B2B clients) around the globe to identify new approaches to information collection, de-identification, data processing, diagnostics and treatments of brain diseases; work with designers, product owners, developers, stakeholders and end users; conduct meetings and workshops with internal and external teams and clients; often hands-on with and always actively involved in product ideation (Kaizen!), workflows, user stories, wireframes, POCs, rapid prototypes, strategic roadmaps, as well as A/B Testing, user research (quantitative), usability testing (qualitative), product MRDs/PRDs, overall software/hardware product/platform strategy, and user/market engagement methodologies (segmentation, positioning, branding and competitor research, to name a few).
▼ Role... Managed product experience and engagement strategy for a highly-internationalized B2B suite of web/mobile/cloud and industrial products: collaborated in cross-functional teams to design, develop, deploy, improve, and market solutions for 3000+ enterprise clients, 1000+ vendors, 10+ thousand internal users, and 500+ million annual users/visitors. ▼ Summary... Led a busy agile Core Team (the Product Experience and Engagement Team) within a virtualized department of 98 international IT and business professionals (part of the company’s global 500-person IT Group spread across 4 locations). This flexible and relatively small team within our huge matrix-type organization served as a ‘logical bridge’ that translated heavy/big and complex global business strategies and problems into light/lean and marketable (and good-looking) solutions across a portfolio of all B2B and some B2C products - for both core fleets and subsidiary fleets worldwide. Contributed to and led a number of ongoing revenue generators – web, mobile, cloud and custom, including a fair amount of hardware integration.
(Note: this role was in part concurrent with the AGENCY role at U.P. shown below) ▼ Role... Managed cross-functional enterprise-level effort to design, develop, deploy and grow a highly customizable B2B platform (PaaS) for real estate transaction management and lead generation, servicing 1400+ real estate agent/broker boards and 1.3+ MM real estate practitioners, reaching 50+ MM global consumers. Sold in 2011. ▼ Summary... My ‘lean and mean’ agile team designed ‘from scratch’ and shipped this powerful SaaS product in under a year to generate consumer real estate leads by managing. The product’s target audience consisted of 1.36 million agents, brokers and other practitioners (lenders, attorneys, inspectors, etc.) – initially in North America as a free service and eventually across the globe in four fee-based market segments. The platform (a fully functional demo is available on request) included (a) a public web portal, (b) a plugin for MLS (multiple listing service) providers, (c) an API for integration with electronic lockbox manufacturers, and (d) a collection of powerful APIs for MLS and board integration with consumer-facing sites (e.g., Realtor.com). The product debuted in 2007 and was broadly accepted, reaching over 400,000 active users and over 200,000 international paying clients in under 2 years. The product later became part of the Real Estate Transaction Standard (RETS) used by the Real Estate Standards Organization (RESO.com).
(Note: this role was in part concurrent with the EARLY-STAGE STARTUP role at Front MLS shown above) ▼ Role... Led all cross-functional aspects of design and launch of the first-in-the-industry mobile learning app, leading to enrollment growth from under 500K to over 600K students. ▼ Summary... Led a team of consultants and contractors consisting of 7 product generalists, designers and developers who collaborated remotely and met twice a month to develop a truly disruptive mobile education application in under a year. Core responsibilities included working with internal and external stakeholders to define the project scope and the product’s roadmap, leading the product’s UX/CX design (including information architecture and the “look and feel” of the app, from low-fidelity wireframes to pixel-perfect prototypes), conducting usability testing/studies, handling most aspects of QA and testing, plus managing the initial post-deployment product iteration. Further contributed to two marketing projects to grow the new enrollment pipeline. The mobile application was released in 2009, and a year later the university reached its record enrollment number of over 600 thousand USA students – an increase of over 20 percent from the year before (during a recession year). Over the following year (2010), adapted the mobile platform for use with other colleges in the U.P. global education network.