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truBrain

truBrain

Functional food and beverage lifestyle brand that’s reinventing energy drinks

Company Overview

truBrain is creating the world's #1 functional food and beverage brand. Our mission is to help people be more productive and efficient, so they can get out of the office and onto the rest of their lives. We aim to become the most trusted performance food and beverage lifestyle brand.

With only $180k invested, we have grown our subscription e-commerce business to over a $1.3MM revenue run rate and grown monthly revenue by an average of 20%. We launched the world's first functional beverage based on active nootropics in 2014 and have several other innovative products currently under development for launch in Q2 2015. In Q4 2014, we began expansion through offline partnerships and have witnessed great early success.

We are initially focused on nutrition, food/beverage, and vitamins/supplements, and in the future we plan to capture the full functional and performance wellness spectrum. This opens up a potential $5 trillion market worldwide for truBrain. While there are other players in the space that have branded themselves as healthy-living focused, no one has captured the booming audience online or built a widely trusted brand with the credentials of UCLA neuroscientists. There is clearly a significant need and the opportunity for truBrain is enormous.

KPIs

8 Employees

Pitch Deck

Traction

  • $1.5M annual revenue run rate, bootstrapped from only $180K

    January, 2015
  • Team of UCLA-trained neuroscientists, VP of Marketing at Marketo and CEO one of the top brand marketers by CPM in Unilever’s history

    January, 2015
  • Acquired over 10,000 customers in less than 24 months with 20% MOM growth

    June, 2015

Testimonials

Mark Rampolla
Mark Rampolla
Founder of ZICO Coconut Water
"This can be huge. I love the business model and I get this space. "
Howard Marks
Howard Marks
Co-Founder of Activision ($14B market cap)
"Chris is an amazing entrepreneur and he has put together an inspired team to go after this market."
Nikhil Kalghatgi
Nikhil Kalghatgi
Partner, Vast Ventures
"They have an unbelievable rabid following and great distribution already. I'm in."
Josh Payne
Josh Payne
Founder, Stack Commerce
"Leveraging technology to innovate the food and beverage industry is a huge opportunity. Chris along with his team of UCLA neuroscientists are the group to do it."
Christina Lindley
Christina Lindley
Professional Poker Player
""I noticed that I was able to stay calm (not get so angry when taking a bad beat) & was infinitely more focused. Instead of playing a 5 hour session of grinding cash games, I was able to put in 10 hour sessions before getting tired and or bored." "
Duane Primozich
Duane Primozich
Managing Partner, Boulder Brands
""Badass. A very, very big idea...a homerun.""
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