truBrain is creating the world's #1 functional food and beverage brand. Our mission is to help people be more productive and efficient, so they can get out of the office and onto the rest of their lives. We aim to become the most trusted performance food and beverage lifestyle brand.
With only $180k invested, we have grown our subscription e-commerce business to over a $1.3MM revenue run rate and grown monthly revenue by an average of 20%. We launched the world's first functional beverage based on active nootropics in 2014 and have several other innovative products currently under development for launch in Q2 2015. In Q4 2014, we began expansion through offline partnerships and have witnessed great early success.
We are initially focused on nutrition, food/beverage, and vitamins/supplements, and in the future we plan to capture the full functional and performance wellness spectrum. This opens up a potential $5 trillion market worldwide for truBrain. While there are other players in the space that have branded themselves as healthy-living focused, no one has captured the booming audience online or built a widely trusted brand with the credentials of UCLA neuroscientists. There is clearly a significant need and the opportunity for truBrain is enormous.
$1.5M annual revenue run rate, bootstrapped from only $180KJanuary, 2015
Team of UCLA-trained neuroscientists, VP of Marketing at Marketo and CEO one of the top brand marketers by CPM in Unilever’s historyJanuary, 2015
Acquired over 10,000 customers in less than 24 months with 20% MOM growthJune, 2015