Joe Huff felt that after the successful bootstrapping of Ramp Logistics and having a background in fashion and a passion for giving that it was his responsibility to find a way to make those two worlds collide in a way that most people could digest and understand. No confusing percentage of sales toward an ambiguous organization. His goal is to empower people and to let individuals know that each of us makes a difference. By showing what something as simple as the purchase of a shirt could do on the personal level, he is engaging more people and creating more awareness about how everyone of us can and does matter. And the best part, it's not by asking anyone to do anything they werent already going to do. The best part of Social Enterprise is that no one is asked for a donation. You were already going to buy a good shirt, why not get one that does some good to go along with it? Let's make Social Enterprise and Philanthropy cool. So cool that it's not cool not to participate!