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Gift Cards in Africa

Company Overview

  • SureGifts creates and distributes vouchers for retail payments in Africa - operational in Nigeria and Kenya.
  • We are Africa's pioneering gift card/voucher platform enabling over 200+ merchants including Samsung, Game (owned by Walmart), Jumia, Uchumi and Spar, as well as several small and medium scale merchants.
  • Our proprietary technology enables customers to spend vouchers at any of our physical and online partner merchants outlets, and also for utility bills.
  • Our (digital or physical) vouchers are used by individuals and companies for gifting, remittances, customer loyalty, and employee incentives.
  • Founders were part of the founding team at Jumia and led the company’s Business Intelligence for the Marketing, Operations, Production and Purchasing departments.
  • We have reputable global investors including Venture Garden Group (Nigeria), 500 Startups (US) and (US/South Africa).


$2,000,000 Sales
16 Employees
25,000 Users


  • Crossed $2m in digital gift cards sold.

    August, 2017
  • Expanded into Kenya.

    March, 2016


Tolu Ajibade
Tolu Ajibade
"Working with SureGifts has made life easier with regards to employee recognition. We have been able to transition into rewarding with gift cards. Gift cards provide more value that brings a spark to our employees' faces. It tells them how honored we are to have them with us, and I'll recommend to any business."