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SmartGurlz

SmartGurlz

SmartGurlz™ opens up a world of fun while inspiring interest in coding and the tech world with self-balancing robots.

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Company Overview

SmartGurlz™ is a brand new line of friendly coding robots and action dolls that engage girls ages 6 and up in Science, Technology, Engineering and Math (STEM). Connected via smartphone or tablet, this coding robot plunges girls into the heart of the action and allows for hours and hours of play, fun and learning.

Disrupting the $40 billion EdTech market with educational tech products while reaching girls through a unique verbal-emotive curriculum, robots and apps featuring math, coding and technology. SmartGurlz™ takes young ladies from zero to coding in 60 seconds!

The Problem

Worldwide, there is a shortage of STEM professionals, and women are not engaging in STEM subjects. The gender gap begins early, with girls beginning to self-select away by age 11 due to a lack of confidence and interest.

The Solution

The time is right for SmartGurlz™. Backed by research to show that in order to engage more young girls, we need to address their preferred learning styles and brain function, SmartGurlz™ is more than just a fast-growing company, we're a movement of loyal customers who believe that girls need more than just exposure. They want tailored products that excite, ignite and engage.

The company was launched under the premise that a one-size-fits-all educational industry was failing our young girls in math and science. Studies into the brain show that play patterns including stories, art, music, creativity and cooperation (instead of competition) are better suited to engage girls and young women.

SmartGurlz™ is a bridge between the two worlds of story-based play and technology.


The Media

ABC's Shark Tank (Daymond John): "SmartGurlz will change the future, I am in."

CNN: "SmartGurlz is a cool gadget that teases the future."

Forbes: "SmartGurlz....gives a verbal lesson in brain development in girls and boys, with the latter developing grey matter that thrives on spatial reasoning, and the former, excelling in verbal and social skills."

The Product

A software and hardware platform that connects verbal-emotive thinking with coding robots, taking girls from zero to coding in 60 seconds.

  • App Control | SugarCoded e-learning platform is available in iOS, Android and Kindle. Translated into 6 languages including French, Spanish and German.
  • Games & Missions | Verbal-emotive learning exercises and games that engage girls via preferred learning techniques.
  • Coding | Step-by-step block coding exercises similar to Scratch and Google Blockly.
  • Stories | Engaging illustrated e-books on all SmartGurlz characters.

The Target Customer: Girls between the age of 5 and 12 years old.

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The Business Model

The first product is an app-controlled, self-balancing scooter with action character and learning app, SugarCoded that has self-paced tutorials, ebooks, games and missions. The company will also launch a subscription model with additional apps, AR games and physical toys that are tailored to this audience and build on the first robotic purchase.

We also have original content in character books and our brand strategy will be building a licensing revenue based on our mission of girl empowerment.

In addition, SmartGurlz™ has been approached by Nickelodeon, Walmart and Warner Bros. to support existing content or brand franchises with coding products and apps.

The Market

The U.S. education market is estimated to be about $1.3 trillion dollars with K-12: ~$670 billion. Edtech companies have a total worth of more than $8 billion of this space and parents' spend is growing each year.

Recent changes in federal and state educational standards will require that children are proficient in computer science and other STEM-related curriculum, and moving forward both parents and schools will be pressed to find engaging solutions for young learners. Major companies such as Microsoft, Ford, Apple, Adobe and Uber are investing heavily in programs to encourage more girls and women into STEM. While girls are natural born scientists, statistics show that most girls lean away from STEM by age 11 and less than 7% of women graduate with STEM degrees. We believe this is due to teaching methods.

The Competition

MGA Entertainment has a DIY STEM brand addressing pre-teen girls, however this offers no coding curriculum. Specifically on the coding robot category – Wonder Workshop, Sphero, Little Bits and Root Robotics are competitors but offer no products aimed at girls.

These products are either masculine or gender neutral, target a higher income audience with prices at $150+ and are currently not adequately addressing our target audience.

Strategic Barriers to Entry

SmartGurlz™ has unique creative competencies in curriculum, growing influencer base and profitable niche market that many larger players have not entered. Patent, design patents, trademarks, IP security measures (trade secrets) and copyright applications have been filed to protect core technology.


The Success

SmartGurlz’ curriculum approach is evidence-based and has generated returns: we've been able to efficiently allocate resources from our first Angel raise ($.6M) toward marketing and bring our sales up from $106,000 in 2016 to $765,000 in 2017, calculating a compounded annual growth rate of 620%. Additionally, SmartGurlz™ continues to acquire customers, recently adding the Girl Scouts of America as new wholesale customer.


Media Mentions

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AS SEEN ON SHARK TANK


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KPIs

$363,744 Sales

Pitch Deck

Traction

  • 620% revenue growth 2016 - 2017

    May, 2016
  • Filed U.S. and international patents on design

    November, 2017
  • Aired on ABC's Shark Tank and received offer from Daymond John

    November, 2017
  • Distribution channels include Amazon, Walmart, and Learning Express

    February, 2018
  • Partnered with Girl Scouts, BlackGirlsCode, Google, and more

    April, 2018
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