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Almond Smart Home Router by Securifi

Almond Smart Home Router by Securifi

Routers for Humans.

Company Overview

Securifi sells user friendly touch screen routers that also have support for IoT/home automation.

Securifi’s Almond revolutionized wireless router setup with its easy to use Touchscreen Interface in 2012. Now our Almond 2015 and Almond+ are making the Internet of Things dream a reality.

Founder, Ram Malasani (IIT Madras and UCSD alum) founded Ubiquiti Networks (currently worth $2.8B on NASDAQ) which he bootstrapped until they reached $100M in revenue. He left to start what is now Securifi.

How it began :

"In 2010, I was helping someone who had forgotten their WiFi admin password to reset it and it took me 20-30 min. At that point I realized that screens were becoming cheaper (driven by Android phone sales) and so I thought why not put one on the router to make it easier to use.

That led to the original Almond which we announced in Jan '12 and started shipping in June '12. We eventually realized that the router could be very strategic in the IoT space and announced Almond+ at CES 2013"

KPIs

Cash Flow Positive
65 Employees
5 Issued Patents

Traction

  • Cashflow positive with $10M+ in revenue to date with no external funding till this round

    September, 2015
  • Almond featured on QVC, first airing was on 9/23/15 (7am ET Mornings Made EasyTM - Keurig). Surpassed QVC sales expectations (300 units), as

    September, 2015
  • Founder & CEO founded Ubiquiti Networks (NASDAQ:UBNT) that is valued at $2.8B+ and is also in the wireless networking space

    September, 2015
  • Sold 120,000+ units with almost no marketing

    September, 2015
  • 75% of Amazon reviews are 5 star versus 65% for Nest and 55% for Smart Things

    September, 2015
  • Raised $850K from 7,600 backers on Kickstarter

    February, 2013
  • First contract ($160K) from BestBuy in early September, started shipping in late September.

    September, 2015

Testimonials

Gokul Rajaram
Gokul Rajaram
Head of Consumer Product at Square (ex Google
"The Securifi market opportunity is immense. The product is phenomenal, just check out the Amazon reviews. The product-market fit and traction speaks for itself and Ram has built a superb team. It checks all the marks of a great investment and a great company."
Almond (8500+ Amazon reviews, 4.5 stars)
Almond (8500+ Amazon reviews, 4.5 stars)
Customers at Securifi
"http://www.amazon.com/Securifi-Almond-Touchscreen-Wireless-Extender/dp/B0087NZ31S"
Almond 2015 (350+ Amazon reviews, 4.5 stars)
Almond 2015 (350+ Amazon reviews, 4.5 stars)
Customers at Securifi
"http://www.amazon.com/Securifi-Almond-2015-Touchscreen-Automation/dp/B00RQJRXMQ/"
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