ROOY is raising $1,000,000 with a minimum reservation of $10,000. Numbers displayed include non-binding reservations before investors are verified, signed, or closed.
ROOY produces and works with emerging footwear brands, connecting them to global consumers through an innovative platform that delivers unique and original sneaker story contents.
Launched well-curated independent brands grossing $850,000 in revenueJuly, 2017
900+ footwear designers and 235,000+ Sneakerheads from 50 different countriesDecember, 2016
Opened the brand office in Tokyo, JapanJanuary, 2016
Successful $3,400,000 preferred stock seed round in July 2015.July, 2015
Launched the first ROOY platformMay, 2015
ROOY is the sole producer of the every product and sells directly to consumers along with wholesale deals to retail partners.
As ROOY holds the rights to all the products, designers who designed a launched product will receive 10% of net sales as a design royalty.
On average, ROOY’s cost per unit is about 25-30% of the retail price (which is pretty much on par with the world’s largest brands who operates at around 20-25% on average). After including the designer royalty of 10%, ROOY margin is 60-65% on each product.
Aside from launching the coolest emerging brands, ROOY is also partnered with many A-list celebrities and other notable brands ranging from the gaming world to fashion. The proceeds will be used towards these types of B2B projects.
As a platform brand ROOY is NOT in competition with other footwear brands. As matter of fact, we’ve worked with footwear brands in various types of collaborations. There isn’t any other platform out there that can create new brands completely from scratch (not using any base templates for simple design iterations and alterations).