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Observa, Inc.

Observa, Inc.

Like Google Analytics for Brick & Mortar marketing - A $330 billion dollar vertical

Seattle, Washington, US

technology, analytics, machine learning, crowdsourcing, business to business to customers, retail technology, martech, crowdsourcing, internet, micro jobs, gig economy, marketing tech

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Company Overview

Observa lets companies see how their products are functioning on retail shelves anywhere and in real-time so that they can check pricing, availability, special displays, and even collect information on the competition.

Observa collects in-store observations across all 50 states by alerting its rapidly growing crowd of “Observers” to opportunities near them, and the Observers make money with the app just by popping into a store and taking a few photos.

Observing and analyzing retail merchandising for consumer-packaged goods companies is just the first of many promising verticals for the Observa platform and app. Other companies and governments can also use Observa to monitor and analyze data about geographically dispersed facilities, infrastructure, operations, and projects—such as franchisee operations, hotel and restaurant chain locations, outdoor advertising, rental fleets, managed properties, construction projects, public facilities, and more.

Given the many cost-effective, large scale uses of the Observa platform, including promising internal and white-labeled applications, we hope to move into strategic partnering with large private and public entities. Observa was recently approached by a global audit firm with 250,000 employees worldwide to organize this kind of partnership, leading to a pilot project that is already underway.

Observa’s ambition is to be the number-one trusted platform for observing and measuring facts and data in the real world across multiple sectors. Within five years, thousands of consumer-packaged goods companies and other types of public and private entities should be using Observa to check on their products and to make quick, reliable observations anywhere around the globe for a myriad of purposes. We envision millions of individuals around the world using our app to make quick, easy money on the go.

The following are some of Observa’s key accomplishments after finishing its first year.

  • Observa’s founders Hugh and Erik built and launched the initial Observa platform and Observa mobile app in November of 2015 with no outside funding.
  • Observa has a rapidly growing nationwide network of over 10,000 users (or “Observers”) and has provided paying businesses with real-time product and marketing observations in every state and in hundreds of stores.
  • Since launching its Android app in November 2015, Observa has received revenue from twenty-seven consumer packaged goods companies.
  • Observa is seeing steady growth in new customers and in the number of paid observations—our most important key metrics.
  • 53 percent of our current revenue comes from repeat business.
  • Observa raised a $570,000 seed round in April of 2015.

KPIs

10000 Users
$87,000 Sales
11 Employees

Company Slideshare

Traction

10,000+ users of the Observa app and growing consistently.

July, 2017

43 consumer packaged goods companies have paid Observa to check on thousands of retail locations in all 50 states.

July, 2017

Six patent applications filed with the U.S. Patent and Trademark Office - 3 provisional and 3 non-provisional.

November, 2016

Successful $570,000 common stock seed round in April 2016.

April, 2016

Launched the IOS version of the Observa app in the Apple Store.

January, 2016

Launched the first Observa app in Google Play.

November, 2015

Testimonials

Oh my goodness, how could we not get hooked! So awesome.
Alana McKeever Marketing Coordinator at Yummbutter
Alana McKeever
Observa was a terrific support in helping us audit our wellness cooler launch with Target. It was the quickest and most cost effective way for us to actually see what was happening at a store level.
Eric Plantenberg Chief Strategy Officer at Humm Kombucha
Eric Plantenberg
This is too damn easy!
Paul Vlahos VP of Sales at Ozery Bakery
Paul Vlahos

Team

Team Member Name

Tom Wilson

Software Engineer

01101111 01100010 01110011 01100101 01110010 01110110 011000010111001001101111 01100011 01101011 01110011… and make it pretty. Read More
Team Member Name

Dave Noreen

Director - Sales

Dave most recently worked for Tableau Software in Seattle as a Senior Manager of Sales for Northern California and The Bay Area. Additionally, he helped Tab... Read More
Team Member Name

Adam Kirk

Account Manager

In my brief professional career, I have already implemented national solutions at a Fortune 100 company during a project based internship. And, I currently d... Read More
Team Member Name

Thomas LeSavage

Account Manager

Read More Unverified
Team Member Name

Robert Christopher

Sales Development Representative

Read More Unverified
Team Member Name

Sasha Smith

Observer Outreach and Support

Team Member Name

Paul Swegle

General Counsel

Experienced general counsel focused on using the law to create, protect and build value. Current and prior adventures in gig economy, e-commerce, SaaS,... Read More
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