Observa lets companies see how their products are functioning on retail shelves anywhere and in real-time so that they can check pricing, availability, special displays, and even collect information on the competition.
Observa collects in-store observations across all 50 states by alerting its rapidly growing crowd of “Observers” to opportunities near them, and the Observers make money with the app just by popping into a store and taking a few photos.
Observing and analyzing retail merchandising for consumer-packaged goods companies is just the first of many promising verticals for the Observa platform and app. Other companies and governments can also use Observa to monitor and analyze data about geographically dispersed facilities, infrastructure, operations, and projects—such as franchisee operations, hotel and restaurant chain locations, outdoor advertising, rental fleets, managed properties, construction projects, public facilities, and more.
Given the many cost-effective, large scale uses of the Observa platform, including promising internal and white-labeled applications, we hope to move into strategic partnering with large private and public entities. Observa was recently approached by a global audit firm with 250,000 employees worldwide to organize this kind of partnership, leading to a pilot project that is already underway.
Observa’s ambition is to be the number-one trusted platform for observing and measuring facts and data in the real world across multiple sectors. Within five years, thousands of consumer-packaged goods companies and other types of public and private entities should be using Observa to check on their products and to make quick, reliable observations anywhere around the globe for a myriad of purposes. We envision millions of individuals around the world using our app to make quick, easy money on the go.
The following are some of Observa’s key accomplishments after finishing its first year.
10,000+ users of the Observa app and growing consistently.July, 2017
43 consumer packaged goods companies have paid Observa to check on thousands of retail locations in all 50 states.July, 2017
Six patent applications filed with the U.S. Patent and Trademark Office - 3 provisional and 3 non-provisional.November, 2016
Successful $570,000 common stock seed round in April 2016.April, 2016
Launched the IOS version of the Observa app in the Apple Store.January, 2016
Launched the first Observa app in Google Play.November, 2015