Vision / Elevator Pitch
Our fully ‘tech driven’ local babysitting and nanny business did over $100K in revenue overnight in 2015, and is on target for $500K in 2016!
There is a MASSIVE need for locally vetted on-demand childcare, in every city!
So, we are building our own software and franchising our business model.
If every local babysitting and nanny business had a business model and software platform like NannyPod, they could capture massive extra market share by providing locally vetted on-demand care!
We are building our own software so we can franchise, and have 1,000s of NannyPod nanny agencies and babysitting services across the USA.
Fees: $20K Franchise Fee, 30% Revenue Share + $299/month per NannyPod location.
Traction / Validation
We have full ‘proof of concept’. We vetted 75 sitters and have 300 families using our local tech driven nanny and babysitter service. We’re on target for $500K in revenue in 2016.
Currently most nanny businesses use basic scheduling software, a spreadsheet and a calendar! They could start operating in a tech driven manner almost immediately, just like NannyPod, and capture massive extra market share.
*MindBody (software, but only for gyms/spas) did $101million in revenue in 2015, (expecting $132million for 2016). They have 51,000 clients in over 130 countries, servicing 28 million consumers and did $1.4billion in payments last year. NannyPod aims also build a white brand version of our software called SitterSuite. SitterSuite will be the MindBody of the babysitting and nanny agency industry, handling all payments and scheduling.
There are 1,000s of local mom & pop nanny agencies and babysitting services who are still using spreadsheets, calendars, and doing manual invoicing. By bringing all of the tech tools on to one platform and using our proprietary business model will simplify their operations, and allow them to scale!
There is currently no software platform that encompasses all of the cool tech tools you need, that also integrates with other software, to run an efficient local nanny agency or babysitting service.
Parents are overwhelmed by the likes of care.com which has no local oversight. They prefer locally vetted childcare, and cool technology like on-demand scheduling… that’s how we scaled our ‘proof of concept’ nanny agency and sitter service overnight!
Product / Service
NannyPod has a proprietary business model and software platform.
Software features for nanny agencies / babysitter businesses
Background check Families & Staff
Set Hourly Pricing
Set Hourly Pay
Accept Payments Automatically
Pay Staff Automatically By Direct Deposit
Group Text Staff
E-sign Legal Contracts
Map Staff in Real Time
Retention Referral Program (Staff & Families!)
Business App (Clients , Staff, Metrics)
It integrates everything you need to run your nanny agency or babysitting business, as well as provide cool technology to your clients and staff!
Features for families (clients)
Text Message Notifications
Retention Reward Points Program
(geo-tag, request, confirm arrive & depart, review)
Features for sitters / nannies (staff)
Set Availability & Accept Appointments Online
Text Message Notifications
Basic App to Clock In / Clock Out
Retention Referral Bonus Program
(set availability, geo-tag, confirm, clock in, clock out, review)
Two Revenue Models
1) NannyPod Franchises: $20K Franchise Fee + $299/month software fee + 30%/70% revenue share to operate under the NannyPod logo and our turn key business model/terms.
2) SitterSuite: 5% on transactions to use the SitterSuite software platform and operate under their own logo and terms.
($299/month + 30% Revenue Share)
(5% on Transactions)
Marketing & Growth Strategy
Nanny agencies, babysitting businesses, mom's groups, community associations, and more can all apply online for a NannyPod franchise. Once approved, it’s turnkey, so they can literally scale overnight. They find NannyPod through digital marketing. We have an outbound sales team who follow up with all leads.
Our growth strategy is a spider’s web approach, reaching cities that are geographically close to each other.
The NannyPod business model is very sticky, so the attrition rates will be extremely low.
Katie Tumbleston, CEO & Founder (Masters Degree, Veteran Nanny, ACLU, City of Charleston)
Kev Hedges, CFO Consultant (Merrill Lynch, Citi, Morgan Stanley, AXA)
Ken Haigh, CTO Consultant (PeopleMatter, Blackbaud, Intellisync, Lotus, Radioactive.IO)
NannyPod franchises and the SitterSuite software are game changers for the childcare industry.
*SitterSuite software is the ‘MindBody of the babysitting industry’ (NASDAQ: MB). MindBody which is similar software, but only for gyms/spas, did $101million in revenue in 2015, (expecting $132million for 2016). They have 51,000 clients in over 130 countries, servicing 28 million consumers and did $1.4 billion in payments last year.
Direct Competition: There are some basic scheduling software services out there like ScheduleThing, Acuity Scheduling and AppointY but they have very limited features and are not client centric. SitterSuite is specifically designed for nanny agencies and babysitting businesses.
Indirect Competition: We must consider care.com, sittercity.com and urbansitter.com as indirect competition. None of these firms have a ‘local presence’ and do not provide software to babysitting businesses or nanny agencies to operate. NannyPod franchises are locally operated and turnkey.
Interested in being part of the next greatest franchise and software company or a partial commitment? Keen to see our most recent financials?
Please email us at email@example.com with a time to call you personally!
The idea to revolutionize the babysitting & nanny industry commenced. We mapped out our plan.October, 2014
NannyPod set up account with Bank of America and links with MindBody, DocuSign, PeopleMatter, QuickBooks, Intuit, Care.com and Sittercity.November, 2014
NannyPod creates a proprietary business model and hits the ground running by hiring 20 nannies and sitters in 1 month.April, 2015
Our first families join NannyPod and start using on demand locally vetted childcare.May, 2015
In under 9 months, we have 60 sitters and over 200 families using NannyPod. We break even with $115K in sales.December, 2015
NannyPod participates in DIG South, a local tech conference for start ups, placing 4th in the Wild Pitch!April, 2016
NannyPod reaches $262K in sales, over 300 families and 80+ sitters/nannies since commencing operations in April 2015.June, 2016
NannyPod is now a buzz-word in Charleston SC. Locally vetted on-demand childcare is loved by families. Our software will rock the industry!July, 2016
Lucey Fund commits up to $200K in software services after meeting NannyPod at the Google Ventures Charleston Start Up GrindAugust, 2016
NannyPod becomes a key contender for funding from SCRA ($200K) and Charleston Angel Conference ($100K)October, 2016
NannyPod hits $402K in revenue since inception reinforcing that tech driven 'on-demand' locally vetted childcare is in big demand!October, 2016
NannyPod creates $180 Annual Membership for parents that includes 5 Free Hours with our sitters or nannies.December, 2016