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MPR Fitness LLC

MPR Fitness LLC

Join the global growth of fitness & tech with our proven program delivering results without injury: Fitness Studios, Streaming & Equipment

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Deal Type

Equity

Funding Goal

$300,000

Current Reservations

$125,000

Minimum Reservation

$5,000

Maximum Reservation

$100,000

Deal Stage

Seed

Pre-money Valuation

$2,200,000

Open Date

07/23/2019

Closing Date

10/15/2019

Elevator Pitch

We are the Peloton of Group Fitness. Results without injury where and when you want, in our studios or remotely streaming on our mobile app with our equipment.

KPIs

7 Employees
1303 Users
$42% Utilization Transaction Volume

Company Overview

Democratize Fitness

MPR Fitness is offering an opportunity to Invest in the global growth of the combined $59.1 billion dollar fitness and streaming video industries. Our model of boutique fitness, streaming subscriptions, and equipment is supported by celebrity trainer Tony A Molina's 27 years exclusive and proven MPR Fitness Technique. The MPR Technique has prepared celebrities like Liev Schreiber for the red carpet, stage and screen.

MPR Fitness will offer fitness classes, streaming subscriptions, and equipment. The company will make Tony's MPR Fitness Technique available to bring sustainable results without injury within reach of everyone anywhere: in our boutique studios or on your mobile devices using our custom equipment.

"I started MPR Fitness to Democratize fitness and help change the world one body at a time with the help of today’s technology. For decades I have been successfully helping celebrities and business titans get and stay healthy and fit to take on the challenges of life. But over that same time period I noticed there was a real gap in the results most people were getting. I found most people had experienced a 98% failure rate and the country had an actual increase in obesity and injury! I took a look at what was happening in fitness and realized the best trainers, programs and equipment were out of reach for most people. Before today’s tech boom, the only way fitness experts had to reach people was in person or through stagnant DVD’s. Today that’s changed, live streaming allows us in real time to engage millions and motivate them to Move, Burn, and Live better. After training American Icon Ralph Lauren for almost two decades, I learned a few things about building an aspirational business that has global reach. The secret sauce is following your passion and deliver a product with integrity across every level, don’t sell things, share what you believe in and have a passion for. For me that is health and fitness." Tony Molina

The MPR Program makes you stronger, leaner, and more balanced. All the benefits of traditional workouts without the pounding impact on your body, for results that last without injury. The company will leverage mobile streaming technology to democratize our proven and previously exclusive fitness program, building a global brand complete with boutique fitness studios and custom equipment to complement and enhance our video offerings.

We have a III Phase strategy to allow us to perfect all three components of our business: boutique studios, streaming media, and fitness equipment.

Proof of Concept

We have successfully completed Phase I. Our goal: to demonstrate we could take Tony's 27 years proven MPR Technique and deliver the same level of success in a small group fitness class format. To demonstrate that the program could be taught to multiple instructors allowing for rapid growth while maintaining quality. And to execute on plan and build a brand building bespoke fitness studio while creating the operational template for future studios. We chose the heart of NYC, the capital of fitness, because of the sophisticated and demanding fitness clientele present. Within months of opening the studio, without marketing or PR support, we achieved the highest level on the nation’s top boutique fitness platform, Class Pass. We have received 1800+ Reviews and 5 Star rating! Our 1800+ reviews demonstrate the demand for MPR's fusion program and our ability to deliver a world class fitness experience even in the world’s most competitive market. Our NYC test was so successful positioning MPR Fitness in the upscale boutique segment that we were sought after by the leading fitness B2B and B2C digital aggregator programs (including GymPass and MyLeon), positioning us with global reach for expansion.

We are offering an opportunity to join us in Phase II, our next stage of development: perfecting our mobile streaming app and video production process. Creating SOP's to insure an elevated uninterrupted streaming experience. Refinement and launch of our PR, Social Media and go to market digital campaigns. And preparation of our operational and franchising documents for expansion.

Social Proof

From the top fitness and fashion magazines, Vogue, Self, Men's Health, to the most demanding audiences in NYC, and the American Council of Sports Medicine, the MPR Technique has been proven to deliver sustainable results while avoiding injury for 27 years. See our endorsements and press at www.mprfitness.com.

Our Model:

• Offer MPR™ Fitness classes in our boutique studios featuring our proven proprietary programs and equipment.

• Open corporate studios strategically in the leading cultural cities around the globe while creating a franchise network in the US and Asia.

• Leverage the credibility of our brick and mortar studios to support our streaming subscription fitness network and fitness equipment, which will be launched and optimized in tandem with more studios.

• Utilize the daily digital media our studios generate to drive our Social Media presence and build out our brand, host demos, filming/podcasts, instructor training and Social Media/PR events in our studio.

• Have our go to market digital strategy supported through the "Google Advantage Program".

• Build and support our custom streaming subscription service and app on the AWS content delivery network.

Traction

  • Featured in "Top Ten" for Strength Training Classes in NYC on #1 digital fitness platform

    July, 2019
  • mpr_fitness on Instagram, 18K followers

    June, 2019
  • Averaging over 100 new client visits per month for the last 3 months

    May, 2019
  • Achieved 1,800+ reviews and 5 star rating

    May, 2019
  • Successful test of Cloud based new instructor training program, 5 star rated instructors

    March, 2019
  • Successfully launched proof of concept boutique, MPR Fitness studio, in Midtown NY

    May, 2018

Press Mentions

Key Customers & Partners

Class Pass Mind Body ViewLift Gympass MyLeon Corparate Wellness

Testimonials

 Liev Shreiber
Liev Shreiber
Actor
"Within a period of two months I had lost nearly twenty pounds and changed my physique quite dramatically . . . I noticed that I had more energy, sharper focus, lower stress levels, and simple things like better posture. "
Class Pass
Class Pass
anonymous
"This was a fantastic class! I wasn’t sure what to expect for my first time, and I was very pleasantly surprised. It was truly a whole body workout and I definitely worked a lot of muscles I can’t always target. The whole workout is created with resistant bands, so you are constantly using your arms, abs, and legs for every exercise. The small class size and studio amenities were also a huge plus."
Class Pass
Class Pass
anonymous
"Holy Guacamole!! This class kicked my butt. My legs feel like jello right now walking down the train stairs. Chris was amazing and worked to my level. I didn't feel judged at all or even intimidated and I came out so pumped. I was ready to go streetfighter on everyone outside. Yes, I realize those are the endorphins. :) I've been looking for classes that are focused so I can meet my goals of creating toned and defined muscles. This dude know his stuff. So excited excited to go back now that I've found this."
Class Pass
Class Pass
anonymous
"This class is how you get to a perfect body for longevity, looks, and strength on ur well being I love it"
Class Pass
Class Pass
anonymous
"Great total body work. Really focused compound moves. Small class allows for corrections with form. This class is definitely a toning staple."
Class Pass
Class Pass
anonymous
"Challenging workout with a lot of individual attention. The studio is absolutely gorgeous with amazing views of the city!"
Class Pass
Class Pass
anonymous
"Loved it! The studio is beautiful and the class was challenging without absolutely killing me. Lol. I really enjoyed this and think it’s great for people of all skill levels, you can also choose to make the workout easier or more difficult based on tension and which cables you choose to work with. Awesome class!"
Class Pass
Class Pass
anonymous
"Holy cow. Prepare to sweat and your muscles to feel like jello. Such an awesome workout, I feel amazing. Def recommend!!"
Class Pass
Class Pass
anonymous
"I honestly wasn’t sure what to expect but this really surprised me. I love that the class is small and really challenged my strength and endurance — uniquely incorporating resistance bands. The studio is gorgeous + clean, and Tony is super welcoming, and knowledgeable. I’ll definitely be back. "

Previous Funding

  • $50,000 Equity
  • Raise Source: Investors
  • January 2019
  • $250,000 Equity
  • Raise Source: Self
  • August 2018
  • $100,000 Equity
  • Raise Source: Investors
  • August 2018

Frequently Asked Questions

What is MPR?

MPR stands for Multiple Planes of Resistance, it is the exclusive fitness technique created by Fitness Expert Tony A Molina. MPR is a Multiplanar High Intensity Strength Training program that is a fusion of sports conditioning, yoga, Pilates, and martial arts. The program has been utilized by the elite in fashion, entertainment and finance for 27 years.

How big is the market?

MPR is a vertical company that will participate in three markets, the health and fitness, fitness equipment, and video streaming industries with a combined market value of $59.1billion.

What is your competitive advantage?

We created the MPR Fitness Technique, you can't get our proprietary program that delivers results without injury from anywhere else. We have the unique advantage of offering a program that has the credibility of being proven and exclusive, but now through technology, will be new and inclusive to the public. Competitors will not be able to copy our program, because we will continue to weekly create every class offered live in our studios or on our new mobile streaming subscriptions service. We also have over 30 years experience in the fitness industry and have learned from the best companies in the business.

What do you mean by Democratize Fitness?

Our mission is to use technology to make a difference in the current state of health and fitness in America. The country continues to suffer from the negative effects of obesity, and unfortunately the people who have the least are suffering the most. Our plan is to change that trajectory with mobile technology to bring access to our proven MPR fitness program to everyone, everywhere. We will Democratize Fitness by making the exclusive inclusive!

Risks & Disclosures

Investing in a Start-Up is like gambling, don't invest anything you can't afford to lose. With that being said, we believe we have a Unicorn!

THIS INVESTMENT INVOLVES A HIGH DEGREE OF RISK. THIS INVESTMENT IS SUITABLE ONLY FOR PERSONS WHO CAN BEAR THE ECONOMIC RISK FOR AN INDEFINITE PERIOD OF TIME AND WHO CAN AFFORD TO LOSE THEIR ENTIRE INVESTMENT. FURTHERMORE, INVESTORS MUST UNDERSTAND THAT SUCH INVESTMENT IS ILLIQUID AND IS EXPECTED TO CONTINUE TO BE ILLIQUID FOR AN INDEFINITE PERIOD OF TIME. NO PUBLIC MARKET EXISTS FOR THE SECURITIES, AND NO PUBLIC MARKET IS EXPECTED TO DEVELOP FOLLOWING THIS OFFERING.

THE SECURITIES OFFERED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR ANY STATE SECURITIES OR BLUE SKY LAWS AND ARE BEING OFFERED AND SOLD IN RELIANCE ON EXEMPTIONS FROM THE REGISTRATION REQUIREMENTS OF THE ACT AND STATE SECURITIES OR BLUE SKY LAWS. ACCORDINGLY, THE SECURITIES CANNOT BE SOLD OR OTHERWISE TRANSFERRED EXCEPT IN COMPLIANCE WITH THE ACT. IN ADDITION, THE SECURITIES CANNOT BE SOLD OR OTHERWISE TRANSFERRED EXCEPT IN COMPLIANCE WITH THE APPLICABLE STATE SECURITIES OR BLUE SKY LAWS. THE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SEC, ANY STATE SECURITIES COMMISSION OR OTHER REGULATORY AUTHORITY, NOR HAVE ANY OF THE FOREGOING AUTHORITIES PASSED UPON THE MERITS OF THIS OFFERING OR THE ADEQUACY OR ACCURACY OF THE SUBSCRIPTION AGREEMENT OR ANY OTHER MATERIALS OR INFORMATION MADE AVAILABLE TO SUBSCRIBER IN CONNECTION WITH THIS OFFERING OVER THE WEB-BASED PLATFORM MAINTAINED BY CROWDFUNDER.COM (THE “PLATFORM”). ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.

THE SECURITIES MAY ONLY BE PURCHASED BY PERSONS WHO ARE “ACCREDITED INVESTORS” (AS THAT TERM IS DEFINED IN SECTION 501 OF REGULATION D PROMULGATED UNDER THE ACT). THE COMPANY AND MPR FITNESS ARE RELYING ON THE REPRESENTATIONS AND WARRANTIES SET FORTH BY EACH SUBSCRIBER IN THIS SUBSCRIPTION AGREEMENT AND THE OTHER INFORMATION PROVIDED BY SUBSCRIBER IN CONNECTION WITH THIS OFFERING TO DETERMINE THE APPLICABILITY TO THIS OFFERING OF EXEMPTIONS FROM THE REGISTRATION REQUIREMENTS OF THE ACT.

PROSPECTIVE INVESTORS MAY NOT TREAT THE CONTENTS OF THE SUBSCRIPTION AGREEMENT OR ANY OF THE OTHER MATERIALS AVAILABLE ON THE PLATFORM (COLLECTIVELY, THE “OFFERING MATERIALS”) OR ANY PRIOR OR SUBSEQUENT COMMUNICATIONS FROM THE COMPANY, MPR FITNESS OR ANY OF THEIR RESPECTIVE OFFICERS, EMPLOYEES OR AGENTS AS INVESTMENT, LEGAL OR TAX ADVICE. IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE COMPANY, MPR FITNESS AND THE TERMS OF THIS OFFERING, INCLUDING THE MERITS AND THE RISKS INVOLVED. EACH PROSPECTIVE INVESTOR SHOULD CONSULT THE INVESTOR’S OWN COUNSEL, ACCOUNTANT AND OTHER PROFESSIONAL ADVISOR AS TO INVESTMENT, LEGAL, TAX AND OTHER RELATED MATTERS CONCERNING THE INVESTOR’S PROPOSED INVESTMENT.

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, MPR FITNESS, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE MANAGEMENT OF MPR FITNESS. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE MPR FITNESS’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. NEITHER MPR FITNESS NOR THE COMPANY UNDERTAKES ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

THE INFORMATION CONTAINED IN THE OFFERING MATERIALS MAY CHANGE OR VARY AFTER THE LAUNCH DATE. EACH OF THE COMPANY AND MPR FITNESS UNDERTAKES TO MAKE AVAILABLE TO EVERY INVESTOR DURING THE COURSE OF THIS TRANSACTION AND PRIOR TO SALE OF SECURITIES THE OPPORTUNITY TO ASK QUESTIONS OF AND RECEIVE ANSWERS CONCERNING THE TERMS AND CONDITIONS OF THE OFFERING AND TO OBTAIN ANY APPROPRIATE ADDITIONAL INFORMATION NECESSARY TO VERIFY THE ACCURACY OF THE INFORMATION CONTAINED IN THE OFFERING MATERIALS.

THE COMPANY MAY NOT BE OFFERING THE SECURITIES IN EVERY STATE. THE OFFERING MATERIALS DO NOT CONSTITUTE AN OFFER OR SOLICITATION IN ANY STATE OR JURISDICTION IN WHICH THE SECURITIES ARE NOT BEING OFFERED.

THE INFORMATION PRESENTED IN THE OFFERING MATERIALS WAS PREPARED BY THE COMPANY AND MPR FITNESS SOLELY FOR THE USE BY PROSPECTIVE INVESTORS IN CONNECTION WITH THIS OFFERING. NO REPRESENTATIONS OR WARRANTIES ARE MADE AS TO THE ACCURACY OR COMPLETENESS OF THE INFORMATION CONTAINED IN ANY OFFERING MATERIALS, AND NOTHING CONTAINED IN THE OFFERING MATERIALS IS OR SHOULD BE RELIED UPON AS A PROMISE OR REPRESENTATION AS TO THE FUTURE PERFORMANCE OF MPR FITNESS OR THE COMPANY.

THE COMPANY RESERVES THE RIGHT IN ITS SOLE DISCRETION AND FOR ANY REASON WHATSOEVER TO MODIFY, AMEND AND/OR WITHDRAW ALL OR A PORTION OF THE OFFERING AND/OR ACCEPT OR REJECT IN WHOLE OR IN PART ANY PROSPECTIVE INVESTMENT IN THE SECURITIES OR TO ALLOT TO ANY PROSPECTIVE INVESTOR LESS THAN THE AMOUNT OF SECURITIES SUCH INVESTOR DESIRES TO PURCHASE. EXCEPT AS OTHERWISE INDICATED, THE OFFERING MATERIALS SPEAK AS OF THEIR DATE. NEITHER THE DELIVERY NOR THE PURCHASE OF THE SECURITIES SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY OR MPR FITNESS SINCE THAT DATE.


Documents

Confidential

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