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Mine Shaft Brewing & Cali Orchards Hard Sparkling Water

Mine Shaft Brewing & Cali Orchards Hard Sparkling Water

Invest With the Team that Kickstarted Sam Adams and created some of the biggest brands in the world.

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Deal Type

Equity

Funding Goal

$14,990,000

Current Reservations

$11,450,000

Minimum Reservation

$20,000

Deal Stage

Series A

Pre-money Valuation

$13,000,000

Open Date

12/21/2016

Closing Date

N/A

Elevator Pitch

Invest with the team that kickstarted Sam Adams and many other great beer brands.

Company Overview

Mine Shaft Brewing's passionate team has worked in the beer category, specifically the craft space, since the 70's. Leveraging our experience in the super premium, premium, premium light, sub-premium, malt liquor and flavored malt beverage categories, our brew crew has been involved in the development and introduction of both specialty and seasonal brews, including brewing, packaging, marketing and sales. To this day our team continues to brew world class, award- winning beers. Below are some of the craft brands and beer brands with which our group has been involved. Plus IZZE Soda which members of the MSB team founded and sold. Pepsi now owns.


AT THE END OF THE DAY YOUR INVESTING IN
People Passion Product Process


Mine Shaft Brewing line extension Cali Orchards Hard Sparkling Water will go into production in Q1 2019, and we have distributor buy-in. The hard sparkling water industry (a subcategory of flavored malt beverages) grew by more than 3000% between 2015 and 2016 and is projected to continue its rapid growth.


Line Extension That Perform: Cali Orchards

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MSB Teams Long History In The Beer Space:

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Traction

  • MSB team members were also founders of Izze Soda that Pepsi acquired.

    March, 2018
  • 90% of MSB's initial 60k bbl. capacity is accounted for by distributors

    January, 2018
  • MSB gets worldwide media impressions when MSB ambassador Mark Calcavecchia wears MSB hat for three days as he goes wire to wire for the Boca

    February, 2018
  • Fortune 500 companies already reach out to MSB for their company retreat, dinners and brewery tours.

    March, 2018

Pitch Deck

Key Customers & Partners

Carlson Distributing Co., Inc. M & M Distributing Golden Beverage Distribution Atlas Distributing, Inc. Hayden Beverage Distributing

Testimonials

Alan Wayne
Alan Wayne
NYC Private Equity Firm
"This is an outstanding team with substantial relevant operating experience and a differentiated plan for entering the craft beer/cider space."
Dan O'Bryon
Dan O'Bryon
CFO of Global Trading & Logistics Company
"MSB has a management team with deep, relevant experience, a comprehensive marketing and business plan, and a product that is already in high demand. This is as close to can't miss as you get."
California San Fran Craft Brewery (Acquired)
California San Fran Craft Brewery (Acquired)
Former Chairman Top 25 CA Craft Brewery
"“I have never seen a startup in the craft space that has such an understanding of branding and brand architecture. Most small and even many of the large brewers don’t understand brand architecture. The approach is not craft, it is to be a brand to get the price positioning right.” "
Irena Blind
Irena Blind
TSG Consumer Partners
"“Absolutely love the branding though and the dual beer/cider strategy.” "
Raul Garcia
Raul Garcia
M & A Molson Coors
"“Looking at the packaging for El Presidente, has a great aesthetic positioning that could make a real entry into this segment.” “Just get your doors open and the offers will come, great positioning and branding.” "
Scott Dahnke
Scott Dahnke
Global Co-CEO, L Catterton Partners
"“I would love to figure out how to get involved. I have been known to raise a mug or two of fermented hops and barley from time to time!”   "
Andrew Mitchell
Andrew Mitchell
President Hayden Beverage Distributing
"“Your packaging looks great.” "
John Sadowsky
John Sadowsky
Chairman Atlas Distributing, Inc
"“Love the packaging, branding, plan and determination.” "
Dane Carlson
Dane Carlson
President of Carlson Distribution
"" I love Cali Orchards flavor forwarded approach and that they will produce a 3.2 version for the grocery and convivence channel.”"

Previous Funding

  • $655,000 Convertible Note
  • Raise Source: Investors
  • February 2015

Frequently Asked Questions

Questions

Questions are best answered by a short 20 min call. Request your call today.

What is MSB?

Mine Shaft Brewing is a large scale destination brewery in town that is loved by millions worldwide. We anticipate seeing over 400K visitors the first full year of operation. MSB will have a retail store and will do brewery tours and host special events.

Is MSB a BrewPub?

No MSB is not a brewpub, MSB is a large scale brewery with a full restaurant and retail store and a tasting bar area.

How has MSB been received by customers?

Customers and investors love MSB. We already get thousands of calls to visit the brewery and to buy hats shirts and more, and we are not even open yet.

How has MSB been received by distributors?

Distributors love MSB for many reasons. For one scale and the teams experience in the space and the understanding of the space. We see our distributors and retailers as our business partners and we have zero interest is self-distribution. Over 90% of our initial 60K bbl. capacity is allocated to distributors.

How do I know if I will like your beers or ciders?

The simple answers are you probably already like some of our team's beers they have been involved with. Ask your self if you like every beer that the top 50 craft brewers make, probably not! This is a business, and we will produce beers and ciders that consumers want to drink and come back for more VS the typical model of let's make this and try to figure out how to sell it.

Why does MSB produce Hard Cider?

Huge upside and paying attention to details. Compared to regular beer drinkers, the regular cider consumer is younger, earns a higher income and is more likely to be Hispanic. Cider drinkers are also more closely gender-balanced than beer drinkers, who skew male. [per CGA Strategy] Based on a web poll conducted by Boston Beer Company’s Angry Orchard cider brand, 37 percent of adults ages 25-49 are unable to name a cider brand. Of those who named a brand, 9.3 percent named Angry Orchard; 6.9 percent named Mike’s Hard Lemonade, which is a flavored malt beverage and not a cider; 6.1% named Redd’s Apple Ale, which is also not a cider. [per Angry Orchard] What does it mean? There’s a huge opportunity for cider to connect with drinkers who just don’t have that beverage on their radars.

Risks & Disclosures

This confidential presentation of Mine Shaft Brewing Company ("MSB") is for informational purposes only and is not intended to be, and should not be construed as, an offer to sell nor a solicitation of an offer to invest in any entity or other investment vehicle. Offers to sell or solicitations to invest in Mine Shaft Brewing, LLC , A Limited Partnership ("MSB"), will be made only by means of a confidential offering memorandum, and in accordance with applicable securities laws. The information herein is qualified in its entirety by reference to the relevant confidential offering memorandum, including, without limitation, the risk factors set forth therein.

This confidential presentation is being delivered to a limited number of sophisticated investors. An investment in a business venture is speculative and involves conflicts of interest and significant risks, including the risk of loss of the entire investment. The information contained herein does not purport to contain all of the information that may be required to evaluate an investment in a business venture. A business’s ability to achieve its investment objectives may be affected by a variety of risks not discussed herein. A prospective investor should only commit to an investment in a business’s venture if such prospective investor understands the nature of the investment and can bear the economic risk of such investment. Any prospective investor should review a business’ confidential offering memorandum before making a determination to invest in such a business. The information contained in this confidential presentation is CONFIDENTIAL, is intended only for the use of the person to whom it is given, and may not be reproduced or redistributed to any other party, in whole or in part, without the prior written consent of MSB. By accepting delivery of this confidential presentation, you agree not to reproduce, redistribute or divulge it or its contents and, upon request, to return this confidential presentation and related materials.

No person has been authorized to make any representations or furnish any information with respect to any business venture, other than the representations set forth in the confidential offering memorandum or other documents or information furnished by any business venture upon request.

This presentation contains forward-looking statements intended to come within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this presentation are forward- looking statements. These forward-looking statements are based on our current expectations, assumptions, estimates and projections about the Company and its industry and involve various risks and uncertainties. Although the Company believes that the expectations expressed in these forward- looking statements are reasonable, actual results could be materially different from the Company's expectations. Important risks and considerations that could cause the Company's actual results to be materially different from the Company's expectations are possible. Also, certain information contained herein concerning economic trends and performance is based upon or derived from information provided by third-party consultants and other industry sources. We have not independently verified and cannot assure the accuracy of any data obtained by or from these sources.

The forward-looking statements contained in this presentation are made only as of the time of this presentation. We do not undertake any obligation to revise or update them to reflect changes that occur thereafter.

Documents

Confidential

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