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Mine Shaft Brewing

Mine Shaft Brewing

Invest With the Team that Kickstarted Sam Adams

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Deal Type

Equity

Funding Goal

$14,990,000

Current Reservations

$8,840,500

Minimum Reservation

$20,000

Deal Stage

Series A

Pre-money Valuation

$13,029,778

Open Date

03/04/2015

Closing Date

10/31/2018

Elevator Pitch

Invest with the team that kickstarted the Sam Adams. With more than a quarter-century of experience in the beer category, specifically, the craft space.

Company Overview

Invest alongside the folks that helped Sam Adams / Boston Beer get off the ground

-Why You Should Invest in MSB-

We have a clear vision, precise goals and plan.

We know how we are exiting.

We know what our targets are we don't guess at anything.

We don't give up no matter what.

We find a way or make a way to get things done.


“I have never seen a startup in the craft space that has such an understanding of branding and brand architecture. Most small and even many of the large brewers don’t understand brand architecture.

The approach is not craft, it is to be a brand to get the price positioning right.”

Chairman of a Top 25 California Craft Brewery - Recently Acquired


“Absolutely love the branding though and the dual beer cider strategy.”

Irena Blind
TSG Consumer Partners Investors in Pabst, Sweet Water Brewing, Brew Dog and other great brands.

“Looking at the packaging for El Presidente, has a great aesthetic positioning that could make a real entry into this segment.”
Raul Garcia
M & A Molson Coors

“I would love to figure out how to get involved. I have been known to raise a mug or two of fermented hops and barley from time to time!”
Scott Dahnke
Global Co-CEO, L Catterton Partners Investors in Innis & Gunn Brewing and other great brands.

Note: Firms do not do pre-revenue investment in the U.S.

What our early investors say:

"After drilling into the concept and plan with TA and his team and helping in drafting the deal structure I decided to invest and even got my family to invest too. This is an outstanding team with substantial relevant operating experience and a differentiated plan for entering the craft beer/cider space. The craft beer/cider market continues to grow rapidly with plenty of opportunity remaining for new brands like MSB"

Alan, Investment Professional, NYC Private Equity Firm


"MSB has really stood out to me as a best in class opportunity. From a management team with deep, relevant experience to a comprehensive marketing and business plan, and a product that is already in high demand, this is as clos to can't miss as you can get. I can't wait to see this come on-line and let the numbers support what I'm confident will be the successful byproduct of a well-vetted strategy"
Dan, CFO of Global Bulk Raw Materials Trading & Logistics Company

Perks:
MSB Black Card Club Membership
8% annual interest
1st Right of Refusal on Next Round


Our team has worked in the beer category, specifically the craft space, since the 70s.

With more than a quarter century of experience in the beer category, specifically the craft space, our team’s passion for quality has consistently been on display. Leveraging our experience in the super premium, premium, premium light, sub-premium, malt liquor and flavored malt beverage categories, our brew crew has been involved in the development and introduction of both specialty and seasonal brews, including brewing, packaging, marketing and sales. Here are some of the great bands the MSB Team has been involved with:

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TRADITIONAL CRAFT BEER APPROACH

1. Start as a micro with 300-2K BBLS production in 1st year.
2. In years 3 and 4, initiate a capital raise to expand and increase production to 3-5K BBLS a year.

MSB APPROACH:


1. Start at 60K BBLS to get TOP 50 Craft Brewer status in under 5 years.
2. By end of year 1, start of year 2, initiate Phase 2 to expand production to 100-150K BBLS.


HOW WOULD YOU LIKE TO DRINK OUT OF Lord Stanley’s Cup?

MSB & Lord Stanley’s Cup, Trevor Lewis LA Kings & MSB team member Jay Stevens

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Traction

  • MSB team members were also founders of Izze Soda that Pepsi acquired.

    March, 2018
  • 90% of MSB's initial 60k bbl. capacity is accounted for by distributors

    January, 2018
  • MSB gets worldwide media impressions when MSB ambassador Mark Calcavecchia wears MSB hat for three days as he goes wire to wire for the Boca

    February, 2018
  • Fortune 500 companies already reach out to MSB for their company retreat, dinners and brewery tours.

    March, 2018

Pitch Deck

Key Customers & Partners

Carlson Distributing Co., Inc. M & M Distributing Golden Beverage Distribution Atlas Distributing, Inc.

Testimonials

Alan Wayne
Alan Wayne
NYC Private Equity Firm
"This is an outstanding team with substantial relevant operating experience and a differentiated plan for entering the craft beer/cider space."
Dan O'Bryon
Dan O'Bryon
CFO of Global Trading & Logistics Company
"MSB has a management team with deep, relevant experience, a comprehensive marketing and business plan, and a product that is already in high demand. This is as close to can't miss as you get."
Dane Carlson
Dane Carlson
President of Carlson Distribution
"Outstanding Team, Packing & Branding. A team who understand the space and the relationship with distributors. MSB can take a huge market share. "
Scott Stiltz
Scott Stiltz
Craft Brand Manger for M & M Distribution, UT
"If MSB was producing now (M & M would want you in UT, WY, NM) We do not see anything like MSB from other new craft players let alone existing craft players"
Brett Birt
Brett Birt
VP General Manager
"Outstanding Team, Packing & Branding. A fantastic team. Look forward to working with MSB."
 California San Fran Craft Brewery - Recently
California San Fran Craft Brewery - Recently
Chairman of a Top 25 Craft Brewery
"“I have never seen a startup in the craft space that has such an understanding of branding and brand architecture. Most small and even many of the large brewers don’t understand brand architecture. The approach is not craft, it is to be a brand to get the price positioning right.” "

Previous Funding

  • $655,000 Convertible Note
  • Raise Source: Investors
  • February 2015

Frequently Asked Questions

Questions

Questions are best answered by a short 20 min call. Request your call today.

What is MSB?

Mine Shaft Brewing is a large scale destination brewery in town that is loved by millions worldwide. We anticipate seeing over 400K visitors the first full year of operation. MSB will have a retail store and will do brewery tours and host special events.

Is MSB a BrewPub?

No MSB is not a brewpub, MSB is a large scale brewery with a full restaurant and retail store and a tasting bar area.

How has MSB been received by customers?

Customers and investors love MSB. We already get thousands of calls to visit the brewery and to buy hats shirts and more, and we are not even open yet.

How has MSB been received by distributors?

Distributors love MSB for many reasons. For one scale and the teams experience in the space and the understanding of the space. We see our distributors and retailers as our business partners and we have zero interest is self-distribution. Over 90% of our initial 60K bbl. capacity is allocated to distributors.

How do I know if I will like your beers or ciders?

The simple answers are you probably already like some of our team's beers they have been involved with. Ask your self if you like every beer that the top 50 craft brewers make, probably not! This is a business, and we will produce beers and ciders that consumers want to drink and come back for more VS the typical model of let's make this and try to figure out how to sell it.

Why does MSB produce Hard Cider?

Huge upside and paying attention to details. Compared to regular beer drinkers, the regular cider consumer is younger, earns a higher income and is more likely to be Hispanic. Cider drinkers are also more closely gender-balanced than beer drinkers, who skew male. [per CGA Strategy] Based on a web poll conducted by Boston Beer Company’s Angry Orchard cider brand, 37 percent of adults ages 25-49 are unable to name a cider brand. Of those who named a brand, 9.3 percent named Angry Orchard; 6.9 percent named Mike’s Hard Lemonade, which is a flavored malt beverage and not a cider; 6.1% named Redd’s Apple Ale, which is also not a cider. [per Angry Orchard] What does it mean? There’s a huge opportunity for cider to connect with drinkers who just don’t have that beverage on their radars.

Risks & Disclosures

Distributor Relationships can be complex: Experienced team eliminates learning curve for pricing, sales, marketing and manufacturing.

Risks Related to Investments in Early Stage Companies. Investments in growth stage companies such as the Company involve a high degree of business and financial risk and can result in substantial losses. Such companies may face intense competition, including competition from companies with greater financial resources, more extensive development, manufacturing and marketing capabilities and a larger number of qualified managerial and technical personnel.

Risks Related to Laws

Our business is regulated by a number of federal, state and local laws and regulations. The interpretation of such laws by courts and regulatory bodies is not always predictable. In addition, these laws and regulations are subject to amendment or change over time. The Company will have limited ability impacting the interpretation, enforcement or creation of such laws and regulations. Changes in such laws or in the way such laws are enforced or interpreted could materially impact our business.

Documents

Confidential

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