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Mighty

Mighty

Play Your Streaming Music Without A Phone

Company Overview

Mighty was born from personal frustration with the current on-the-go music experience. Today, every option to stream music while exercising requires a bulky, fragile smartphone. And phones are only getting larger, more fragile, more expensive, and more battery hungry. This motivated us to create a simple product that let's you disconnect from digital distractions and get moving.

Mighty wants you to get disconnected. Mighty is the first device that plays your streaming content on-the-go without a smartphone. Lightweight, durable, and small enough to clip-on to any piece of clothing, it's the perfect companion for your active life. Mighty comes equipped with:

  • Bluetooth and WiFi
  • Compatible with iPhones and Androids
  • 10 hours battery
  • 48 hours of music storage
  • All for under $90

Mighty is a platform to discover and listen to fresh audio content on-the-go. Mighty integrates with multiple service providers, like Spotify and Audible, and takes into account your listening preferences across all channels to target in-app purchases and ads based on their history. Users can copy suggested content to their Mighty with a click of button and create the ultimate cross-platform playlist.

KPIs

$575,000 Sales

Traction

  • Partnership with Spotify (market leader - 140MM users)

    November, 2016
  • $575K in pre-orders (top 1.5% Kickstarter tech campaign); 6,000 users from pre-orders

    November, 2016
  • First-to-market in this product category, shipping February 2017

    November, 2016
  • Four patents pending, more coming soon

    November, 2016
  • Founding team is ex-Google, Microsoft, Samsung, Qualcomm, Live Nation

    November, 2016
  • Partnered with The North Face to develop a co-branded version of Mighty to be sold in stores

    October, 2016

Testimonials

Antonio Villas-Boas
Antonio Villas-Boas
"It's perfect for people who like listening to their Spotify music while working out but don't like bringing their relatively heavy and bulky smartphones out with them."
Jacob Kleinman
Jacob Kleinman
"Mighty Audio is an iPod Shuffle for your Spotify account."
Joe McGauley
Joe McGauley
"Music is crucial for a good workout, but toting around your fragile smartphone the entire time is annoying– which is why Mighty Audio is such a game-changer. "
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