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Miel de Tierra

Miel de Tierra

Miel de Tierra is a multiple award winning Premium Mezcal brand produced in small batches throughout different regions in Mexico.

Monterrey, Nuevo Leon, MX

liquor, mexico, spirits, food & beverage, spirits brands, mezcal, alcoholic beverages, Other, tequila, tequila, alcoholic beverages, alcohol, premium cra, beer brewing

This company and others may be fundraising.

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Company Overview

We started off the Miel de Tierra Brand with the idea of taking advantage of the rising popularity wave in Mexico and in the US of Premium Mezcal .

Our main focus is to create a product that can be massively introduced to a virgin market of consumers, using the momentum of the Mezcal category which already in Mexico is overtaking the Tequila Industry.

We achieve this, by having one advantage: Excellent Marketing.

Our focus is to create and promote our brand using extremely targeted branding strategies, this has allowed us to grow sales by 96.4% on 2015 and 99.2% in 2016.

While other rising Liquor brands typically spend 50-80 % of their revenue on their launching year in marketing and advertising, we spent only 21.3%, and still achieved a sustained and significant growth in recurrent sales throughout the retail channels.

Since our launch date, we have increased our mezcal portfolio from 2 labels to 5 labels, spanning 3 different regions and different styles of artisan Mezcal. This key difference provides a powerful advantage thanks to the versatility of offering contrasting Mezcal labels. Other Mezcal companies limit their selection to one distillery, and thus seriously limiting their product offering.

We have signed distribution contracts with International Importers in the US, Germany and Italy, and in the process of signing with Canada and the UK. These are commercial allies that have years of experience distributing premium spirits, and with our support, we are on track to achieve International Distribution to tap one of the fastest growing spirit categories in the last 5 years.

Euromonitor International estimates in its anual spirit reports, that Tequila and Mezcal growth will total 25.9% over the next 5 years, compared to other categories Rum: 13.4%, Cognac 4.4%, Vodka 4.5%

During 2016 we worked in developing a craft beer brand Miel del Cielo. Its launch scheduled for mid 2017. The reason behind this new category product is because our largest importers where on the lookout of a premium, well branded beer that could differentiate with the industrial products in the Market. We backtested our design and recipe with focus groups, got repeated feedback, and perfected our product.

Since then, our craft beer has been an excellent driver for growth for our company, and we have looked for ways to repeat the process across different categories to take advantage of our branding expertise and our International distribution network




KPIs

10 Employees
$410,000 Sales
Cash Flow Positive

Company Slideshare

Traction

Awarded the Double Gold Medal as Best Tasting Spirit of 2014 at the California International Spirits Competition.

July, 2014

Awarded the Silver Medal at the New York International Spirits Competition

November, 2014

FDA approval number required for importing the product to the USA and other countries. # 15521104360

August, 2014

Anual Double digit sales growth from Mexico customers ( HEB and other wholesalers )

December, 2014

Signed distribution and importation agreement with German Importer

January, 2015

USPTO granted brand registration for the USA

January, 2015

Received first International Purchase Order

February, 2015

Launched a new Mezcal line from San Luis Potosi after 2 years of product development.

February, 2015

Closed our first round of equity funding with International Investors

September, 2015

Signed distribution and importation agreement with US Importer

March, 2016

Signed distribution and importation agreement with Italian Importer

October, 2016

Finished the product development phase of our new beer brand Miel del Cielo.

January, 2017

3 of our brands where placed in the global top 10 Mezcal labels by Distillers Magazine, one of the most recognized spirit tasters in the US

April, 2017

Had an all time national sales sellout record in March 2017

April, 2017

Awarded the 2017 Gold Medal by Tastings.com as one of the top ranked Mezcal labels in the US market.

July, 2017

Signed an International Distribution agreement with a National Importer in Belarus, Eastern Europe.

November, 2017

Testimonials

"I made an investment with Miel de Tierra not knowing how fortunate I would eventually become. They are a hard working and driven team with a great product that virtually sells itself, you can taste the quality in every sip of MDT that you take and I would definitely recommend them to anyone. I have enjoyed seeing them grow and will continue to do so."
James Hakim Investor
James Hakim
What transpired later on was a piece of good fortune as Mr. Juan Gonzalez the CEO and Founder was from the beginning to this day very responsive to all my queries and emails. A especially down to earth and transparent individual who is hard working and has never led me to doubt him, he has put me at ease from the very start. A true professional and a connoisseur as you will come to realize when you finally taste the finished product.
James Hakim Investor
James Hakim

Team

Team Member Name

Arnulfo Garza

Retail Manager

Team Member Name

Carolina Villanueva

Administration

Carolina handles our administrative department. She has a sharp logic, and a special ability to solve problems. She is also adept at handling our financials. Read More Unverified
Team Member Name

Hilda Villafranca

Marketing Manager

Team Member Name

Vanessa Segura

Marketing Asistant

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