Andy Warhol’s paintings of Marilyn Monroe can best be described as an icon of an icon, created by an icon. Warhol began to experiment with silkscreen printing in 1962—the same year of the Hollywood star’s untimely death—using a production still from the 1953 movie Niagara. The Reversals series was conceived on the suggestion of Warhol’s dealer Bruno Bischofberger, as a way to revisit of some of the most iconic images from his illustrious career.
The first work from the Marilyn Reversal Series was sold at auction in 1990 for just $110,000, and works today continue to be in high demand selling for an all-time high of $2,405,000 at auction in 2014.
1 Colored Marilyn (Reversal Series) is one of the 43 works from the Reversal Series to be sold at public auction since 1990 that have incredibly similar aesthetic properties and cultural significance, and can therefore, be thought of as close, albeit imperfect, substitutes (excludes works without color other than black, white or grey).
Andy Warhol was born in Pennsylvania on August 6, 1928. In 1945, he enrolled at the Carnegie Institute of Technology to pursue a degree in Pictorial Design. Upon graduating in 1949, Warhol moved to New York City to begin his career as an illustrator for magazines and books. A testament to his early success in advertising is the fact that Warhol’s work for the shoe company I. Miller began to appear weekly in the New York Times. Eventually, Warhol moved away from commercial work towards hand painting, and his signature, seemingly mass-produced images of every day, or popular, objects placed Warhol firmly within the Pop Art movement of the 1960s.
In 1962, Warhol began to work primarily with photographic silkscreen printing, a technique intended for mass-production that would become most closely associated with his body work. Warhol appropriated photographs that he found in newspapers, media and pop culture. He drew on easily recognizable images to explore questions around consumer culture both in the form of everyday objects, such as the Campbell’s Soup Cans, and celebrity, especially figures mired in tragedy. Andy Warhol passed away unexpectedly in New York City on February 22, 1987.
Founded in 2017 by Internet entrepreneur Scott Lynn, Masterworks is building what we believe to be the first investment platform for fine art—allowing investors to purchase and eventually trade interests (or shares) in a painting similar to the way investors purchase IPO shares in public companies. Here’s how we do it.
An investor cannot invest directly in an index. Indexes are unmanaged. Indexes are used for comparative modeling purposes only. The timing of transactions in an investor’s account or other portfolio, advisory, and transaction fees, and other management activities can create significant differences between the performance of an index and an investment seeking similar or superior relative performance results.
Past performance is no guarantee of future results. An investor can lose money. Diversification and asset allocation do not ensure a profit or guarantee against loss. Investment decisions should be based on an individual’s own goals, time horizon, and tolerance for risk. Masterworks and Artprice, their affiliates and subsidiaries, are not affiliated in any way.
The information contained herein is provided for informational and discussion purposes only and is not, and may not be relied on in any manner as legal, tax, or investment advice, or as an offer to sell or a solicitation of an offer to buy an interest in any security.
An exempt offering of interests pursuant to Regulation A will only be made pursuant to the Offering Circular and subscription documents (“Offering Documents”), which will be furnished to qualified investors at their request for their consideration in connection with any such offering. The information contained in this short presentation will be qualified in its entirety by reference to the Offering Documents and other agreements and documents referred to therein, which contain additional information about the investment objective, terms, risks, and conditions of an investment in the investment vehicle. Nothing contained herein shall be deemed to be binding against, or to create any obligations or commitment on the part of, any potential investor, the offering sponsors, or the respective affiliates. No person has been authorized to give any information or make any representation or warranty regarding the subject matter hereof, either express or implied, and, if given or made in this short presentation, in other materials, or verbally, such information, representation, or warranty cannot and should not be relied upon, nor is any representation or warranty made as to the accuracy, content, suitability, or completeness of the information, analysis, or conclusions, or any information furnished in connection herewith contained in this presentation.
We are currently “testing the waters” under Regulation A of the Securities Act of 1933 for the Masterworks 001, LLC and Masterworks 002, LLC offerings currently filed with (but not yet qualified by) the Securities and Exchange Commission (“SEC”). This process allows companies to determine whether there may be interest in an eventual offering of their securities. We are not under any obligation to make an offering under Regulation A. We may choose to make an offering to some, but not all, of the people, who indicate an interest in investing, and that offering might not be made under Regulation A. If we go ahead with an offering, we will only be able to make sales after we have filed an offering statement with the SEC and the SEC has “qualified” the offering statement. The information in the offering statement will be more complete than any information provided on this web site, and could differ in important ways. You must consider fully the information provided in the Offering statement filed with (and qualified by) the SEC prior to making any investment decision.
The information contained on the Masterworks.io web site has been prepared by Masterworks without reference to any particular user’s investment requirements or financial situation. Potential investors are encouraged to consult with professional tax, legal, and financial advisors before making any investment into a Masterworks offering. All investments involve risk, including the risk of the loss of all of your invested capital. Please consider carefully the investment objectives, risks, transaction costs, and other expenses related to an investment prior to deciding to invest.
YOU MUST CAREFULLY REVIEW THE RELEVANT MASTERWORKS OFFERING CIRCULAR AND OFFERING STATEMENT BEFORE DECIDING TO INVEST.
Investment overviews on the Masterworks.io website contain summaries of the purpose and the principal business terms of the investment opportunities. Such summaries are intended for informational purposes only and do not purport to be complete, and each is qualified in its entirety by reference to the more detailed discussions contained in the respective Offering Circular filed with SEC or other offering materials relating to such investment opportunity.
No money or other consideration is being solicited at this time for any offering, and if sent in response, will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received by the issuer or anyone else until the Offering Statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.
Masterworks is not registered, licensed, or supervised as a broker dealer or investment adviser by the SEC, the Financial Industry Regulatory Authority (FINRA), or any other financial regulatory authority or licensed to provide any financial advice or services. Neither FINRA, the SEC or any other regulatory organization endorses, indemnifies, or guarantees the business practices of SDDco Brokerage Advisors, LLC, selling methods, the shares or any offering referenced on this website.
Masterworks does not offer refunds after an investment has been made. Please review the relevant offering materials and subscription documentation for more information.
Masterworks.io, LLC is located at Spring Place, 6 St. Johns Lane, 7th Floor, New York, NY 10013
All securities transactions and broker dealer activities are currently offered through a partnership with SDDco Brokerage Advisors LLC MEMBER FINRA / SIPC (“SDDco-BA”). To check the background of SDDco and its representative, visit FINRA’s BrokerCheck.
SDDco Brokerage Advisors, LLC is located at 485 Madison Ave, 15th Floor, New York, NY 10022.
Masterworks.io and its affiliates are independent and unaffiliated with SDDco-BA. Any securities transactions or related activities offered by Masterworks.io associated persons are conducted in their capacities as registered representatives of SDDco-BA, or in their capacity as a “principal” to the transaction pursuant to SEC Rule 3a4-1.
This website contains certain forward-looking statements that are subject to various risks and uncertainties. Forward-looking statements are generally identifiable by use of forward-looking terminology such as “may,” “will,” “should,” “potential,” “intend,” “expect,” “outlook,” “seek,” “anticipate,” “estimate,” “approximately,” “believe,” “could,” “project,” “predict,” or other similar words or expressions. Forward-looking statements are based on certain assumptions, discuss future expectations, describe future plans and strategies, or state other forward-looking information. Our ability to predict future events, actions, plans or strategies is inherently uncertain and actual outcomes could differ materially from those set forth or anticipated in our forward-looking statements. You are cautioned not to place undue reliance on any of these forward-looking statements.
$10mm+ expressed interest in investing in fine art on our platform.January, 2019
13,000+ interested investors registered on our platform.January, 2019
Masterworks platform launches to the public allowing accredited and non-accredited investors to learn about investing in fine art.May, 2018