In 2017, while co-founders Josh Alballero and Kristy Campbell were driving from Houston to Dallas, they discussed the previous tax season from Josh's franchising business at the time. The focus of the discussion started with the customer pains of going to physical locations (cost and inconvenience) and shifted to the pains of current do-it-yourself options (required upgrades and overcomplicated user interfaces). From this discussion, they began the vision of IOOGO.
The Unnecessary Costs of Income Tax Preparation:
The Unnecessary Complexity of Income Tax Preparation
It doesn’t seem to matter if your situation is simple or complex, the thought of preparing your taxes can be headache-inducing.
Today’s tax preparation industry targets overwhelmed consumers and extracts as much money as possible, without regard to customer satisfaction.
IOOGO is here to prove it doesn't have to be so complex OR so costly.
We are building a mobile and web app that makes filing your taxes as easy as filling out a job application. We will always be upfront with the cost and never surprise you with a required upgrade or prompt you into a suggested upgrade.
Our low-cost solution allows you to keep your hard-earned money and time to spend on the more important things in life.
Beta product is in developmentJuly, 2018
Prototype is complete for web and mobile serviceJune, 2018
Brand awareness campaign launchedJune, 2018
Key staff assembledMarch, 2018
Family and friends investment of $275,000April, 2018