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Influence Mobile (Affinity.IS)

Influence Mobile (Affinity.IS)

Turning Fan Loyalty into Brand Loyalty


  • Affinity hires CTO Gabe Coyne and begins building products.

    June, 2012
  • Private Beta Tests

    August, 2012
  • We started making our first dollars in revenue within 90 days of starting the company

    August, 2012
  • We launched with Jillian Michael's during the holiday season of 2012. We had 20-30% conversion rates and incredible player monthly revenue.

    December, 2012
  • We launched with our next client and started to see high mobile traffic volumes.

    January, 2013
  • Continued growth in mobile traffic. Revenue Passes $10K monthly.

    March, 2013
  • Q2 Sees the launch of JWOWW, Jeff Gordon, NAS, Jesse McCartney and a few smaller partners.

    June, 2013
  • With 60-80% of fans coming on their mobile apps we decided to pause launching new partners and build out our mobile product.

    September, 2013
  • Launched: Jordin Sparks, Jason Derulo, Snooki, Lindsey Lonhan, Stan Lee, Midnight Red, Volume 12, Ballet West, Utah State University, + more

    December, 2013